Amazon Introduces Free Agentic AI Workflows and Seller Assistant Tools to Help Third-Party Merchants Automate Inventory and Pricing
Amazon has introduced a free agentic AI service for third-party sellers to automate tasks such as listing creation, inventory management, pricing and monitoring ratings. The Seller Assistant can provide personalised recommendations and integrate with Amazon Quick and Anthropic Claude. The optional service aims to reduce manual workloads through autonomous AI agents.
Amazon has introduced a new agentic artificial intelligence service designed for third-party sellers on its main e-commerce platform. This development expands automation features to streamline listing creation and inventory management for millions of merchants worldwide. The service aims to reduce manual workloads by utilizing advanced artificial intelligence agents capable of executing multiple actions independently.
The initiative marks a significant step in retail technology as major online marketplaces adopt autonomous systems. As per a report by Reuters, the platform known as workflows operates continuously to handle complex seller prompts, such as monitoring pricing trends or alerting merchants to sudden rating declines. LinkedIn Rolls Out New Verification Tools and Peer-Backed Credibility Features to Combat Fake Profiles.
Amazon Seller Assistant AI Features
The Seller Assistant platform stores individual merchant profiles to deliver customized recommendations regarding item pricing, promotional strategies, and stock levels. Sellers retain full control over how much personal data they share with the platform, ensuring privacy compliance while utilizing advanced automation.
Merchants can connect the new agent to existing artificial intelligence tools through plug-in integrations. Initial compatibility includes Amazon Quick and Anthropic Claude services, allowing businesses to maintain their preferred workflows without disruption.
Free AI Tools for Marketplace Merchants
Amazon leadership confirmed that the new agentic service will be entirely free and optional for all marketplace sellers. Company executives noted that this rollout reflects a broader industry push toward autonomous agents that require minimal human intervention to complete multi-step tasks. Why Did Amazon Pay Lose INR 1149 Crore in FY 26? Know Reason.
Market analysts suggest that empowering third-party merchants with advanced automation could boost overall platform efficiency and product availability. By lowering the technical barrier to sophisticated data analysis, smaller retailers gain better tools to compete in a crowded digital marketplace.
(The above story first appeared on LatestLY on Sep 23, 2026 08:36 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
