Apple TV Price Hike: iPhone-Maker Raises Monthly Subscription for Streaming Service in Select Markets
Apple has increased Apple TV subscription prices in the US and select international markets. The monthly plan now costs USD 14.99, up from USD 12.99, while the annual plan rises to USD 119. The Apple One Individual plan also increases to USD 21.95 monthly, with existing users affected at renewal.
Apple has raised the subscription prices for its flagship video streaming service and individual service bundles in the United States and select international markets. The monthly fee for the platform has increased to 14.99 USD, up from 12.99 USD, marking the latest adjustment in a series of continuous price escalations since the application originally debuted.
New Pricing Structure for Apple TV and Bundles
Under the revised cost framework, the annual subscription plan has risen to 119 USD from 99 USD. As per a report by MacRumors, the adjustment has directly impacted the Apple One Individual tier, which climbed from 19.95 USD to 21.95 USD per month. Other regions affected by today's changes include Brazil, Chile, and Mexico, while family and premier bundle tiers remain unchanged following previous adjustments earlier in the summer. iPhone 17 Pro, iPhone 17 Pro Max Get Price Cuts Ahead of iPhone 18 Pro Series Launch at Apple Event 2026.
Implementation Timeline for Existing Subscribers
The higher rates take effect immediately for all new customers signing up for the platform. Apple Event 2026 Date Confirmed: Check iPhone 18 Pro, iPhone 18 Pro Max and iPhone Ultra Expected Price and Specs.
Current subscribers will continue at their existing billing rate until their next scheduled renewal cycle, with official email notifications expected to arrive roughly one month prior to any account charges.
(The above story first appeared on LatestLY on Aug 28, 2026 08:12 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).