The buying sentiments of the Indians are now more inclined towards the Chinese brands as they have spent more than Rs 50,000 crore in FY18. According to the report from Economics Times, the Indians have spent nearly twice the amount they spent buying phones in the previous fiscal. The report also highlighted that the customers are purchasing smartphones made by top four Chinese brands that have been dominating the Indian smartphone space. Moreover, the analysts and industry executives also believe that this trend is expected to continue further as well. OnePlus 6T Global Launch Tonight in New York; Watch Online Telecast & Live Streaming of the Launch Event.
The top four Chinese smartphone brands – Xiaomi, Oppo, Vivo and Honor along with couple of other brands such as OnePlus, Lenovo – Motorola and Infinix has contributed more than the half of the sales in the Indian smartphone segment. As far as data is concerned, the analysts believe that the demand and sales for the Chinese brands are increasing rapidly this year as well.
The Chinese brands have managed to establish themselves successfully as global brands because of the fact that they are offering high specifications models at a lower price point than that of South Korean, Japanese and Indian brands. New OnePlus 6T Teaser Confirms Bigger 6.4-Inch Display Screen With In-Display Fingerprint Sensor Prior Global Launch.
Tarun Pathak - Counterpoint Research associate director mentioned in a statement that the Chinese brands have an easy access to Shenzhen hardware as well as R&D hub along with supply chain ecosystem. “This has helped them to be innovators and to be always on top of trends.” OnePlus 6T European Prices Leaked Ahead of Global Launch; Likely To Come With New Purple Colour.
With Make in India policies, the Chinese smartphone brands has invested in local manufacturing and created jobs and India stands a good chance of gaining from it. Recently, Xiaomi officially made an announcement that the Chinese brand will be making an investment of Rs 15,000 crore in India more developing smartphone components. On the other hand, Oppo is also looking to establish two new facilities in the state of Uttar Pradesh.