Meta Launches New AI-Powered Smart Glasses Lineup Without Ray-Ban Branding; Check Price, Features and Models
Meta has unveiled a new, more affordable line of AI-powered smart glasses, moving beyond its Ray-Ban partnership. The 'Adventurer,' 'Fury,' and 'Starfire Kylie Edition' models feature a 12MP camera with 3K video, 8-hour battery, and the new Muse Spark AI, starting from $299. This strategic shift aims to make Meta Glasses more accessible globally, though.
Meta has today, June 23, 2026, dramatically shifted its smart glasses strategy by unveiling a new line of AI-powered wearables that shed the familiar Ray-Ban branding. This marks a significant pivot for the tech giant, which has seen its smart eyewear synonymous with the iconic Ray-Ban name for the past three years. The new "Meta Glasses" were introduced at a press event on Monday, June 22, 2026, offering more diverse styles and a notably lower price point to attract a broader consumer base.
Meta Glasses New Models and Pricing
The freshly launched lineup consists of three distinct models: the Meta Adventurer, Meta Fury, and the Meta Starfire Kylie Edition. The Adventurer and Fury models will retail starting at $299 (approximately ₹25,000, though Indian pricing is yet to be announced). This makes them $80 cheaper than the second-generation Ray-Ban Meta Wayfarer that debuted last year, which started at $379. The premium Starfire Kylie Edition, designed in collaboration with celebrity Kylie Jenner, will be priced at $399 (approximately ₹33,200, Indian pricing TBD). Snap SPECS AR Glasses Debuted; Check Price, Specifications and Features.
According to Andrew Bosworth, Meta's Chief Technology Officer, this strategic move aims to diversify style and reach a wider market, emphasizing that while consumers are willing to pay a premium for Ray-Ban, these new in-house frames provide more options. EssilorLuxottica, the parent company behind Ray-Ban, will continue to manufacture the hardware for these new Meta Glasses, ensuring the same quality standards.
Meta Glasses New Design and Features
The three new styles offer varied aesthetics. The Fury boasts a larger, more rectangular frame with thick arms, while the Adventurer presents a thinner, more understated profile. The Starfire Kylie Edition stands out with a unique, rounder design and a distinct aesthetic, complete with a gem on the lens and a charging case that includes a mirror. Colour options are extensive, including black, tortoise, linen, merlot, mahogany, sandstone, and a striking racing green.
Functionally, the new Meta Glasses largely mirror the capabilities of the second-gen Ray-Ban Meta AI glasses. They feature a 12-megapixel camera capable of capturing 3K-resolution video at 30 frames per second (fps) or 1080p video at 60fps. Battery life is rated at 8 hours on a single charge, extended to 40 hours with the included charging case.
A key upgrade is the integration of "Muse Spark," Meta's latest AI model, which ships out-of-the-box with these new glasses. Muse Spark is designed to enhance detail extraction from photos and improve the AI's ability to remember personal preferences. Existing Ray-Ban Meta smart glasses will also receive this new AI model via a software update. Other notable features include high-quality open-ear audio, a customizable action button, and improved comfort features like adjustable nose tips and bendable temple arms, making them highly versatile and prescription compatible. The Starfire Kylie Edition also includes a custom Meta AI voice modeled after Kylie Jenner's. Gucci Smart Glasses: Google Partners With Luxury Brand To Develop Premium Android XR-Powered Wearables Set for 2027.
India Availability and Outlook
While the US pricing and immediate availability have been confirmed, specific launch dates, variant details, and pricing for the Indian market are yet to be officially announced by Meta. Meta's previous Ray-Ban Meta Smart Glasses have seen strong interest in India. However, the more affordable pricing of the new Meta Glasses could significantly boost their appeal to tech enthusiasts and casual users alike in India, as Meta doubles down on its wearable AI strategy ahead of increasing competition.
Disclaimer: AI tools assisted in compiling the foundational data and research for this report. The final content was reviewed, edited and verified by human editors at LatestLY.
(The above story first appeared on LatestLY on Jun 23, 2026 08:12 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
