Zomato’s ‘Pure Veg Mode’: CEO Deepinder Goyal Launches ‘Pure Veg Fleet’ For Vegetarian Customers, Steps Out For Delivery

On March 19, Zomato Founder and CEO Deepinder Goyal announced the launch of a Pure Veg Mode service. This service will cater to customers who have pure vegetarian dietary preference. Goyal said the reason behind starting this new service was the feedback from vegetarian customers. Goyal said that the company is also introducing a “Pure Veg Fleet” service in India for customers who follow a 100 per cent vegetarian diet. In a series of tweets, Goyal said that India has the highest percentage of vegetarians globally, and these new features were launched based on their feedback. Goyal clarified that this mode doesn’t cater to or exclude any religious or political preferences. Goyal also stepped out to deliver some pure veg orders himself. Watch the video to know more.