Tata Sierra Bookings Surpass 1 Lakh Milestone in India; Tata Motors To Ramp Up Production To Meet Surging Demand

Mumbai, February 6: Tata Motors has announced that bookings for the recently revived Tata Sierra have officially crossed the six-digit mark, surpassing 100,000 units within months of its launch. During a media call to discuss the company’s Q3 FY26 financial performance, Shailesh Chandra, Managing Director and CEO of Tata Motors Passenger Vehicles, confirmed the milestone, noting that the focus has now shifted from generating demand to optimising the supply chain and production capacity.

The SUV, which reintroduces an iconic nameplate from the 1990s, saw an explosive start with 70,000 confirmed bookings within the first 24 hours of its opening in late 2025. This strong reception has helped Tata Motors strengthen its domestic market share, which rose to 13.8 percent during the third quarter. However, the high volume of orders has resulted in an average waiting period of three to four months, prompting the manufacturer to accelerate its manufacturing timelines. Mahindra XUV 7XO To Become India’s 1st Vehicle With Combined Dolby Vision and Dolby Atmos.

Tata Motors Production Optimization and Supply Chain Management

To address the backlog, Tata Motors is ramping up output at its manufacturing facilities, with a reported target of reaching approximately 15,000 units per month by March. Shailesh Chandra highlighted that while the company has the necessary internal capacity, it is working closely with its supplier network to overcome first-level bottlenecks. These supply-side challenges are primarily concentrated in specific components, including castings and various powertrain parts.

The ramp-up is being executed in stages to ensure that quality standards are maintained while reducing the delivery time for customers. The company is particularly focused on managing the logistics for high-demand variants to prevent potential booking cancellations. This strategic increase in production is expected to facilitate an annual output of nearly 150,000 units for the Sierra, assuming global supply constraints continue to ease.

Tata Sierra Specifications and Features

The Tata Sierra is built on the new ARGOS architecture and is available with three distinct engine options. Customers can choose from a 1.5-litre naturally aspirated petrol engine producing 106 PS and 145 Nm, or a more powerful 1.5-litre T-GDI turbo-petrol unit delivering 160 PS and 255 Nm of torque. Additionally, a 1.5-litre diesel engine is offered, producing 120 PS and 280 Nm. Transmission choices include a six-speed manual, a seven-speed dual-clutch transmission (DCT), and a torque converter automatic.

Inside, the SUV features a premium three-screen dashboard layout, including a digital instrument cluster, a central infotainment touchscreen, and a dedicated display for the front passenger. The cabin is further enhanced by a panoramic sunroof, branded as "PanoraMax," and a JBL audio system with a dash-mounted soundbar. Safety is prioritized through a Level 2 ADAS suite, six airbags as standard, and a 360-degree camera system, which contributed to its positioning against rivals like the Hyundai Creta and Maruti Victoris. Tata Punch EV Facelift Launch on February 20, 2026Tata Punch EV Facelift Launch on February 20, 2026

Tata Sierra Price in India

The Tata Sierra is currently positioned in the mid-size SUV segment with competitive valuation to attract mass-market buyers. The Sierra price in India starts at INR 1,149,000 for the base Smart+ trim and goes up to INR 2,149,000 (ex-showroom) for the top-end Accomplished+ variant. Automatic and diesel versions generally command a premium within this price range and are currently seeing the highest demand, contributing to the extended waiting periods reported by dealerships across major cities.

(The above story first appeared on LatestLY on Feb 06, 2026 03:40 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).