Palash Sen Accuses Salman Khan of Contributing to Bollywood’s ‘Paid PR’ Culture After Actor’s ‘Bigg Boss 20’ Speech
Singer Palash Sen alleges Salman Khan was instrumental in establishing Bollywood's 'paid PR' culture. This follows Khan's recent 'Bigg Boss 20' remarks condemning online trolling and negative PR. In an interview, Sen questioned the authenticity of Khan's statements, highlighting the pervasive nature of orchestrated public perception, reigniting a crucial debate.
The ongoing debate surrounding the prevalence of paid PR campaigns and orchestrated trolling in Bollywood has taken a sharp turn with singer and frontman of Euphoria, Palash Sen, directly implicating superstar Salman Khan in the very culture he recently denounced. Sen's remarks come in response to Khan's strong statements on a Bigg Boss 20 'Weekend Ka Vaar' episode, where the actor spoke out against online harassment and negative publicity. Tiger Shroff Firing Case: Shooters Surveyed Homes of Amitabh Bachchan, Akshay Kumar, Aamir Khan Before Attack.
Salman Khan, during the Bigg Boss 20 segment, expressed frustration over the increasing trend of online trolling, specifically defending actress Katrina Kaif against body-shaming comments related to her post-pregnancy weight. He also questioned the ethics of individuals and groups paying to disparage others in the industry.
Palash Sen Claims Salman Khan Contributes to Bollywood's Negative PR Culture
However, Palash Sen, in a recent interview with SCREEN, offered a contrasting perspective, suggesting that the issue of paid PR originates from the top echelons of the industry. "He's a part of starting this. Let's not forget that. Problems never arise from the bottom of the hierarchy; it starts from the top," Sen asserted, directly linking Khan to the inception of such practices.
Sen elaborated on his stance, stating, "I am not pointing a finger at anyone, but if you live by the sword, you are also going to get killed by the sword. Everybody in the film industry who has maintained their position for many, many years, obviously has played with the PR guys; we all know it." He acknowledged Khan's courage in addressing the issue publicly but questioned the sincerity and authenticity of the remarks, pondering whether they were spontaneous or a part of a scripted narrative on Bigg Boss 20.
Discerning Truth in the Digital Age
The Euphoria frontman highlighted the growing difficulty in distinguishing genuine audience reactions from paid campaigns in today's digital landscape. He recounted an incident where a film trailer featuring an A-list female actor garnered an overwhelming number of dislikes, prompting YouTube to disable the dislike feature for that video. This, according to Sen, exemplifies how deeply ingrained and manipulative these PR tactics have become, making it challenging for both artists and audiences to discern the truth. Tiger Shroff Firing: Bishnoi Gang Demands Apology From Salman Khan As They Claim Responsibility.
Sen, who has maintained his distance from the perceived political machinations of the Mumbai film industry, further stated that he chose not to reside in the city precisely to avoid its intricate politics, camp formations, and the need to flatter powerful figures. He believes that the industry is often built on the facade of showbiz rather than genuine artistry and truth. His comments have reignited discussions about the ethical responsibilities of powerful figures in shaping industry practices and the pervasive nature of orchestrated public perception in Bollywood.
(The above story first appeared on LatestLY on Oct 22, 2026 10:37 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).