Shah Rukh Khan Announces UNIFYD Music Festival in Abu Dhabi; Arijit Singh, Karan Aujla, Sonu Nigam To Headline March 2027 Extravaganza
Bollywood superstar Shah Rukh Khan is curating the UNIFYD Music Festival, set to debut at Etihad Live in Abu Dhabi on March 20, 2027. The festival will feature powerhouse performers Arijit Singh, Karan Aujla, and Sonu Nigam, with over 15 artists celebrating Indian music and culture. Tickets go on sale October 20, 2026, via the District app.
Abu Dhabi is gearing up for a spectacular infusion of Indian music and culture as Bollywood megastar Shah Rukh Khan announces the debut of the UNIFYD Music Festival. Curated by Khan himself, the one-day extravaganza is slated for March 20, 2027, at the state-of-the-art Etihad Live on Yas Island, promising to be a landmark event for music enthusiasts across the globe. Salman Khan on ‘Koffee With Karan 9’: From SRK Feud to Fatherhood Desires, Highlights From Bhaijaan’s Episode.
Shah Rukh Khan, renowned for his cinematic storytelling, is now extending his creative vision to the live music arena, aiming to unite India’s most incredible artists on a shared global stage. This initiative marks a significant step for the superstar, who is not only curating the festival but will also be present at the event, underscoring his deep involvement in bringing this grand spectacle to life.
Shah Rukh Khan Unveils UNIFYD's Vision in Abu Dhabi
The UNIFYD Music Festival is conceived as a multi-stage production designed to immerse audiences in the rich tapestry of Indian music and culture. Speaking about his latest venture, Shah Rukh Khan stated, “I've spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power. UNIFYD, produced by D'YAVOL Live along with District, will unite India's most incredible artists on a shared stage for the first time. The festival promises to be a true spectacle in terms of its scale, energy, and grandeur.”
Shah Rukh Khan Launches UNIFYD Music Festival in Abu Dhabi
The festival is a collaborative effort between D'YAVOL Live, co-founded by Shah Rukh Khan, and the entertainment and ticketing platform District. They are working in partnership with the Department of Culture and Tourism – Abu Dhabi and Miral, with Emirates NBD also associated. Organisers have revealed ambitions to expand the UNIFYD concept to other cities and international markets after its Abu Dhabi debut, highlighting its global aspirations.
UNIFYD Star-Studded Line-up and Ticket Information
UNIFYD boasts an impressive initial line-up featuring three of India's most celebrated voices: Arijit Singh, the maestro of romantic hits; Punjabi music sensation Karan Aujla; and the veteran playback singer Sonu Nigam. Notably, the festival will mark Sonu Nigam's first-ever performance at a music festival, a unique highlight for fans.
More than 15 artists are expected to perform across the multiple stages, with additional names to be announced in the coming months, promising a diverse and expansive musical experience.
Tickets for the UNIFYD Music Festival will be available exclusively through the District app. Here’s when you can secure your spot for this historic event:
- Emirates NBD Cardholder Presale: Beginning Monday, October 19, 2026, at 9:30 AM UAE time, and running for 24 hours until Tuesday, October 20, 2026, at 9:30 AM UAE time.
- General Ticket Sales: Commencing Tuesday, October 20, 2026, at 10:30 AM UAE time. Shah Rukh Khan Mourns Nana Patekar’s Demise, Recalls Actor’s Advice That Stayed With Him.
While ticket prices have not yet been disclosed, the anticipation for this unparalleled musical gathering is already soaring, positioning March 20, 2027, as a key date on Abu Dhabi’s entertainment calendar for fans of Indian music worldwide.
(The above story first appeared on LatestLY on Oct 16, 2026 04:23 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).