Who Is Aroob Khan? Meet Singer Behind Ravi Kishan’s Viral ‘Gucci’ Trend
Singer Aroob Khan’s 2020 track "Gucci" has returned to social media feeds through viral meme edits featuring actor-politician Ravi Kishan, sparking renewed public interest in her musical journey and background. Know more about the singer inside.
The 2020 track "Gucci" by indie singer Aroob Khan has returned to social media feeds across India, finding a fresh wave of virality. The sudden surge in popularity stems from widespread meme edits pairing the upbeat dance track with signature dance clips and iconic screen moments from actor-politician Ravi Kishan. The unexpected trend has brought the track back into mainstream focus, sparking renewed interest in both the song and the artist behind it. ‘Meme Minister’ Ravi Kishan Reveals Story Behind His Viral ‘Jaldi the Late’ Remark Popular With Gen Z (Watch Video).
Ravi Kishan x ‘Gucci’: How and What Happened
The viral trend took off when content creators and social media users began overlaying Khan's "Gucci" audio onto old television and film clips featuring Ravi Kishan. The juxtaposition of Kishan's expressive dance moves and screen persona with the track’s modern beat quickly gained traction on Instagram Reels and short-video platforms.
The Man, the Myth, the Legend Ravi Kishan
As the edits began circulating widely, the trend evolved into a viral template. The phenomenon demonstrates how social media algorithms and meme culture can reintroduce years-old music to digital audiences, granting tracks an extended shelf life well beyond their original launch window.
Who Is Aroob Khan?
Aroob Khan is a Mumbai-born singer, digital creator, and independent musical artist who gained initial prominence through internet-first releases. Combining pop hooks with contemporary urban beats, she built an early following across social platforms before transitioning into formal music releases.
Aroob Khan's Instagram Post
Born and raised in Mumbai, Khan began her digital journey on short-form video platforms before debuting as a mainstream musical artist. She made her formal debut in June 2020 with the track "Cute Song," featuring digital personality Satvik Sankhyan. The music video went viral online, accumulating over 100 million views and establishing her presence in the independent music sector.
Following her debut success, Khan released "Gucci" later in 2020. The single reinforced her style of blending lighthearted lyrics with dance-pop production. Over the years, Khan has continued to release independent singles, including the recent track "Bhete Jaana Hai" aimed at youth audiences. Her catalogue also includes singles such as "Bukhaar".
Watch the Music Video of ‘Gucci’:
Khan is actively pursuing playback opportunities in Bollywood, citing aspirations to record playback vocals for major Hindi feature film projects and collaborate with established singers like Sunidhi Chauhan.
Aroob Khan's Reaction to the ‘Gucci’ Trend
Reacting to the track's sudden resurgence, Khan admitted that seeing "Gucci" dominate social media feeds years after its release came as a complete surprise. "It was so unexpected. At first, when it started, random videos started popping up on my Explore page... and then suddenly it was everywhere," Khan shared, noting that friends and family were frequently forwarding the Ravi Kishan edits to her. She noted that the trend reinforces her belief that good music lacks a strict expiration date. ‘Meme Minister’ Ravi Kishan Reveals Story Behind His Viral ‘Jaldi the Late’ Remark Popular With Gen Z (Watch Video).
Capitalising on the viral momentum, Khan expressed enthusiasm about potential future collaborations. Calling Kishan "the OG" who set the trend, she confirmed that her team has reached out to the actor's representatives to explore an official joint project or music video appearance.
(The above story first appeared on LatestLY on Aug 21, 2026 02:35 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).