Burger Singh and Other Brands Exploit IAF's Strike in Pakistan by Offering Discounts, Face Backlash on Social Media
Burger Singh (Photo Credits: @pulakbhatnagar Twitter)

India's airstrike attack in major terror camp of the Jaish-e-Mohammed (JeM) in Pakistan's Balakot garnered praises for India Air Force (IAF). Indians celebrated the day which came after JeM in a suicide attack killed 40 Central Reserve Police Force (CRPF) jawans in Kashmir earlier this month. As situations remain tense between India and Pakistan, certain brands are cashing in on the moment. Burger Singh, an Indian burger brand offered a 20 percent discount on all orders placed online saying it was "in light of the airstrike on the Jaish terror camps".

The message which was sent to their regular customers and shared on social media platforms also had hashtag #SorryNotSorry asking interested customers to use the promo code 'FPAKAGAIN'. They shared the post along with a scene from the movie Pulp Fiction trying to showcase it as India's reaction towards Pakistan. While some appreciated the brand's move, others pointed out that it was of 'poor taste'. Twitterati slammed Burger Singh asking them to be more sensitive towards such topics. One of the comments read, "Such tasteless & insensitive advertising by #BurgerSingh." Pakistan's Flag on Toilet Tiles! Vendor in Gujarat is Making 'Pakistan Murdabad' Tiles, Watch Video.

Here is Burger Singh's recent promotion:

Burger Singh's promotional message:

Following the backlash on social media, Burger Singh released the following statement:

The burger brand had offered a similar discount in 2016 following surgical strikes, which they withdrew following criticisms on social media. There are many more brands which are trying to use the current unrest between countries in their marketing strategies. Pulwama Terror Attack After-Effects: Chhattisgarh Food Vendor Offers Rs 10 Discount on Chicken Leg Piece to Customers Shouting 'Pakistan Murdabad'.

CakeZone, a cake delivery 'Platform in Bangalore, Hyderabad & Pune' tweeted out a "20 percent discount" offer to those who use the code "URI2PULWAMA". Smaaash, an international sports bar chain also joined the bandwagon by offering a '1+1' deal at its four NCR outlets for those using the code "INDIANAIRFORCE".

Meanwhile, tensions between India and Pakistan continue to be rising. Pakistan on Wednesday claimed that it shot down two Indian fighter jets over Pakistani air space and arrested two pilots. While an injured pilot has been shifted to a hospital, another one is unhurt. Foreign ministry spokesman Raveesh Kumar confirmed that an Indian pilot is missing and we lost a plane.

Pakistan Prime Minister Imran Khan addressed the media saying that they are ready to discuss the Pulwama tragedy and for investigation. "To discuss the Pulwama tragedy, I already invited you for dialogue. I insist again, better sense should prevail," he said.

Advisory: We request our readers to wait for an official word from Indian officials before reaching any conclusions or circulating messages on social media.