Jimmy John Liautaud, the founder of fast-food restaurant company Jimmy John's has come under the fire after old hunting pictures surfaced online. The photos show him sitting next to a dead elephant giving a thumbs up to the camera. He has previously also been slammed by animal rights groups for hunting animals in the wild. As pictures of Jimmy went viral, social media users demanding a boycott of the fast-food chain with the hashtag #BoycottJimmyJohns. The incident has once again kickstarted talks on trophy hunting and the loss of wildlife. American Trophy Hunter is 'Proud' of Killing Rare Black Giraffe, Defends Her Viral Pic With Slain Animal!

Jimmy John Liautaud founded the company and is currently the chairman of the company. According to Snopes, he has previously been criticised by animal rights groups for his love of game hunting. Photos of Liautaud posing with dead "trophy" animals first emerged on the internet in 2011. Animal rights organisations, PETA took to Twitter tweeted saying, "This is the CEO of

@JimmyJohns over the body of an elephant he killed. Use the viral hashtag #BoycottJimmyJohns to spread the word that KILLING ANIMALS IS NOT A SPORT!" They shared a post with the title, "#BoycottJimmyJohns Goes Viral on Twitter After CEO’s Hunting Obsession Exposed." US Trophy Hunter Pays Pakistan Rs 77 Lakh to Kill Rare Himalayan Goat Markhor, Says it Helps Conservation!

Check Out The Tweet Below:

Here is How Twitterati Reacted:

People tweeted saying that they will no more walk into a Jimmy John's.

Criticisms continue to flood social media:

In the past, he has killed animals including rhinos, elephants, lynxes, zebras, lion and a giraffe since 2002. His love for hunting also earned him the name 'White American Savage'. Big game hunting has resulted in social media outrage multiple times in the past. The killing of endangered animals have often kickstarted debates on ending trophy hunting.

(The above story first appeared on LatestLY on Aug 24, 2019 01:44 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).