K-pop girl group NewJeans set the internet ablaze on September 11 with a surprise announcement on a new YouTube account, voicing their discontent with current ADOR management, according to About Music. They repeatedly called Min Hee Jin “CEO,” even though she no longer holds the position in their now-deleted video. Danielle (a group member of NewJeans) lamented Min Hee Jin’s removal as CEO, saying, “Since CEO Min’s departure, we’ve lost crucial support and our creative vision feels stifled.” Haerin and Minji made a dramatic plea for ADOR to return to Min Hee Jin’s original management approach, calling on HYBE and Chairman Bang to restore the previous structure by the 25 of this month. Hyein added a heartfelt request for HYBE to stop their interference, stating, “We’re not asking for favour, just the freedom to work authentically.” HYBE vs ADOR Controversy: Min Hee Jin Holds Second Press Meet After Winning Injunction Against BTS’s Label, Opens Up on Future Plans for NewJeans.
NewJeans Urge HYBE To Reinstate Min Hee Jin As ADOR CEO and Stop Their Disruptive Actions
NewJeans requests HYBE to reinstate Min Heejin as the CEO of Ador by the 25th. pic.twitter.com/Bx5caqCtbw
— About Music (@AboutMusicYT) September 11, 2024
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