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Delhi Metro on Thursday withdrew a breast cancer awareness poster from Yuvraj Singh’s YouWeCan Foundation after public backlash. The campaign, featuring AI-generated women holding oranges with the caption “check your oranges once a month,” sparked controversy. Critics argued that the metaphor sexualised breasts and obscured the message. Despite being displayed on only one train, images went viral, leading to heated debates online. Responding to the criticism, Delhi Metro Rail Corporation (DMRC) said it aims to respect public sentiment and ensure future advertisements remain appropriate and tasteful. Orange Is the New Pink! Yuvraj Singh’s YouWeCan Breast Cancer Campaign ‘Check Your Oranges’ Shows Correct Representation of ‘Peau D’Orange’ Breast Cancer Awareness.
Ad by YouWeCan
I hv a problem with this ad at Delhi Metro. My own loving dear mother died of Breast Cancer, which was Stage 4 at diagnosis. The irony was her son(me) ws a Breast Surgeon at that time, & out of modesty, she did not even tell her own son, when it ws a small lump, that ws… pic.twitter.com/U32P2euu6Z
— Dr Jaison Philip. M.S., MCh (@Jasonphilip8) October 22, 2024
Delhi Metro Responds to Viral Ad
This is in reference to the photograph of an advertisement on Breast Cancer Awareness, which was installed inside a Delhi Metro train.
DMRC authorities found the content inappropriate and immediately took serious cognizance of the matter. The said ad was found to be displayed…
— Delhi Metro Rail Corporation (@OfficialDMRC) October 24, 2024
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