MrBeast Won't Be Paid for Engagement Farming on X, Says Product Head Nikita Bier
X is tightening rules against engagement farming, with product head Nikita Bier confirming that creator MrBeast will not be paid for reposted content. Using Grok, the platform detects non-original uploads to promote authentic posts and improve creator monetisation, aiming to reduce low-effort content and prioritise quality engagement.
X has intensified efforts to combat engagement farming, with Head of Product Nikita Bier confirming that creator MrBeast will not be paid for reposting content from other platforms. The platform now uses Grok to identify when users upload non-original material, a feature live on web and iOS. This move aims to reward genuine creators and reduce low-effort, cross-platform reposts that inflate engagement without adding value. Bier’s statement has sparked debate, with some praising the policy for improving content quality while others question its application to high-profile users. X continues to refine its creator monetisation system to prioritise original, high-quality posts. The development reflects ongoing platform changes under owner Elon Musk to foster authentic interaction and sustainable creator economics. Nikita Bier sent a boar picture in army as a reply to MrBeast's X post symbolising battle against engagement farming. MrBeast posted - "If this tweet has exactly 1 like in 24 hours I’ll give that person $1,000,000". MrBeast Raises Concerns Over Rise of AI Videos, Says It Could Impact Millions of YouTubers and Lead to ‘Scary Times’.
Nikita Bier Replies to MrBeast on X
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