BCCI Secures New 2-Year Title Sponsorship Deal with Muthoot Finance for Indian Cricket Until 2028: Report
Muthoot Finance Limited has reportedly acquired the title sponsorship rights for Indian cricket from the Board of Control for Cricket in India (BCCI) until March 2028. This two-year deal encompasses approximately 35 home international matches, including Tests, ODIs, and T20Is, and various domestic tournaments.
Muthoot Finance Limited, a leading financial services company, has today, September 24, 2026, been reportedly come on-board as the new title sponsor for all Board of Control for Cricket in India (BCCI) events. The crucial two-year agreement will see Muthoot Finance's branding prominently featured across Indian cricket until March 31, 2028, commencing with the highly anticipated three-match ODI series against the West Indies. Sanju Samson, Vaibhav Sooryavanshi Attend India's Optional Indoor Training Session Ahead of Asian Games 2026.
The deal encompasses approximately 35 home international matches, a comprehensive schedule comprising 10 Tests, 12 ODIs, and 13 T20Is, alongside various domestic tournaments. This partnership marks a new chapter for Indian cricket's commercial landscape, following the conclusion of the previous title sponsorship with IDFC FIRST Bank in August 2026.
Key Details of the Sponsorship
As per Cricbuzz, The acquisition by Muthoot Finance (also known as Muthoot Fincorp) underscores its commitment to associating with one of the nation's most beloved sports. While the exact financial figures are yet to be officially disclosed by the BCCI, reports suggest a base price of INR 4.85 crore per chargeable match. This represents an increase from the previous deal, which was reported at ₹4.2 crore per match.
This robust sponsorship will provide crucial financial backing for the BCCI's ambitious calendar, ensuring continued investment in both international and domestic cricket infrastructure and development. The diverse portfolio of matches covered offers Muthoot Finance extensive brand visibility across various formats and fan demographics. Rohit Sharma Touches Down in Thiruvananthapuram Ahead of IND vs WI 1st ODI 2026.
India vs West Indies ODI Series 2026 Fixtures
The Muthoot Finance title sponsorship will debut with the one-day international series between India and West Indies, set to begin on September 27, 2026. The Indian squad, captained by Shubman Gill, will host the Caribbean side for three exciting encounters.
India will be without key players Shreyas Iyer and Ishan Kishan, who are currently engaged with Asian Games commitments. However, Nitish Kumar Reddy, initially part of the Asian Games squad, has been withdrawn to feature in the ODI series. KL Rahul, named vice-captain, and Dhruv Jurel are the primary wicketkeeper options in the squad. Virat Kohli Arrives in Thiruvananthapuram Ahead of India vs West Indies 1st ODI.
| Match | Date | Venue | Start Time (IST) |
|---|---|---|---|
| 1st ODI | Sunday, September 27, 2026 | Greenfield International Stadium, Thiruvananthapuram | 2:00 PM |
| 2nd ODI | Wednesday, September 30, 2026 | Assam Cricket Association Stadium, Guwahati | 2:00 PM |
| 3rd ODI | Saturday, October 3, 2026 | Maharaja Yadavindra Singh International Cricket Stadium, New Chandigarh | 2:00 PM |
This partnership between BCCI and Muthoot Finance marks a significant commercial boost for Indian cricket, promising an exciting and well-supported home season ahead for fans and players alike. The collaboration aims to further elevate the stature and reach of the sport in India and globally.
(The above story first appeared on LatestLY on Sep 24, 2026 05:00 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).