Amazon's Echo Series Smart Speakers in Demand; Segment Records 43 Percent Growth in Q2, 2018
New Generation Amazon Echo Devices

New Delhi, Sep 28: Led by Amazon, the smart speaker's category in India grew 43 per cent in the second quarter this year, an International Data Corporation (IDC) report said on Friday. Amazon with its Echo range of smart speakers, led the category with 59 per cent market share, closely followed by Google for the second position, showed IDC's "Worldwide Quarterly Smart Home Device Tracker".  OPPO Find X 10GB Variant Under Works, Likely to Be Introduced Soon.

"Although the initial usage of smart speakers is currently limited to few use cases as the smart homes market is at a very nascent stage in India, we are seeing signs of it growing beyond entertainment," Navkendar Singh, Associate Research Director, IDC India, said in a statement.

The Indian smart home devices market which consists of connected lights, smart speakers, connected thermostats, smart TVs, home monitoring/security products, digital media adapters, among other connected devices for homes, saw a healthy year over year growth of 107 per cent to reach at 1.4 million shipments in the second quarter of 2018. SEC Sues Elon Musk over Tesla 'privatisation' Tweet.

Video entertainment category which includes smart TVs, streaming sticks and set-top boxes grew 81 per cent year over year, and the category continues to dominate with 85 per cent unit share within the portfolio of various smart home products. Facebook Accepts Usage of Phone Number to Target Users With Ads.

Xiaomi, which debuted in the smart TV market in the first quarter of 2018, tripled its shipments in the second quarter, IDC said. Amazon remains the clear leader in the streaming stick category, with almost eight out of 10 streaming devices sold in the country being Amazon Firestick, the research showed.

"The Indian video entertainment market is seeing an upgrade to connected media devices and larger screen viewing experience," said Jaipal Singh, Associate Research Manager, Client Devices, IDC India.