Facebook 'Your Algorithm' AI: Customise Your Feed Now
Meta has officially launched its 'Your Algorithm' AI feature on Facebook from October 13, 2026, giving users globally unprecedented control. This update allows direct customisation of News Feed and Reels by adding or removing topics. Leveraging advanced AI and large language models, content recommendations will now respond instantly to user input, enhancing.
New Delhi: Social media giant Meta is rolling out a groundbreaking AI-powered feature, 'Your Algorithm,' on Facebook, allowing users unprecedented control over the content they see in their News Feed and Reels. This development, confirmed on October 13, 2026, signals a major shift towards user-driven content customization across Meta's platforms.
The 'Your Algorithm' feature, which leverages advanced large language models, enables users to directly add and manage topics they wish to see more or less of. By engaging with options like 'Interested' or 'Not Interested' on posts, users will be prompted with follow-up questions to gather more granular preference data, ensuring recommendations respond almost immediately to their updates. Bumble, Online Dating Application, Acquired by Ithaca Holdings for USD 1.3 Billion Amid Declining Subscriber Growth.
Empowering User Agency
This initiative extends Meta's ongoing efforts to provide greater transparency and control over its sophisticated recommendation algorithms. The feature first debuted on Instagram's Reels in December 2025, gradually expanding to its Explore sections by April 2026 and its Feed by June 2026. Adam Mosseri, Head of Instagram, previously highlighted such launches as a move to restore user agency within traditionally opaque social media systems.
Meta has been increasingly integrating AI across its services, with Facebook Head Tom Alison revealing plans in March 2024 to unify the platform's video recommendation algorithms with a single AI-powered engine across Reels, Groups, and the main Feed by 2026. Early tests on Instagram Reels demonstrated an 8-10% increase in watch time, indicating the efficiency of the new AI model.
How it Works
Users can access the 'Your Algorithm' feature via the three-dot menu on posts. The system will then present AI-generated summaries of perceived interests, which users can actively modify. This direct feedback mechanism is designed to refine the algorithm's understanding of individual preferences, moving beyond passive engagement signals to explicit user input.
Key Functionality:
- Direct Topic Management: Add or remove specific topics you want to see.
- Real-time Adjustments: Recommendations update almost immediately after user input.
- AI-Powered Understanding: Utilises large language models to translate preferences into actionable algorithmic changes.
- Feedback Mechanism: 'Interested' or 'Not Interested' options prompt detailed preference collection. Apple Launches Home Collection, Apple HomeView, New Apple TV 4K & Apple HomePod mini 2.
This global rollout on Facebook follows similar enhancements on Instagram and is part of Meta's broader strategy to enhance user experience by making feeds more relevant and engaging, while also addressing calls for greater algorithmic transparency.
Disclaimer: AI tools assisted in compiling the foundational data and research for this report. The final content was reviewed, edited and verified by human editors at LatestLY.
(The above story first appeared on LatestLY on Oct 13, 2026 11:04 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).