Google Unveils Pixel 11: Pixel Glow Feature and August 12 Pre-Order Date Confirmed
Google has officially announced the Pixel 11 family, set to launch on August 12 in NYC. The tech giant teased a new 'Pixel Glow' feature - a customizable circular LED notification light - on the Google Store. US customers can register their email by August 7 to receive a special promo code for the new devices, which will be available to use starting on the launch date.
Google has officially confirmed the upcoming launch of the Pixel 11 family, with an unveiling event scheduled for August 12 in New York City. The company shared the news via a brief teaser video now featured on the homepage of the Google Store, marking the first official confirmation of the new product line's name.
Introducing 'Pixel Glow'
The teaser highlights a highly anticipated feature known as "Pixel Glow". This integration appears to be a circular LED light capable of displaying a full spectrum of colours. Designed primarily as a notification interface, the feature is expected to provide visual alerts for incoming activity. Google Pixel 11 Pro Fold Leak: New Pine Colour, Refined Camera Module Surface Before Launch.
Google Pixel 11 Teaser Video Confirms Pixel Glow Feature
While Google has not yet confirmed the extent of the customisation, many industry analysts expect the light to be configurable, allowing users to assign specific colours to different applications.
Launch Details and Pre-order Incentives
Google has also provided clarity on the release schedule. Pre-orders for the new devices are set to begin on August 12, coinciding with the launch event. To encourage early engagement, the company is offering a promotional incentive for customers in the United States. Users who visit the Google Store homepage and register their email address by August 7 at 11:59 PM PT will receive a special promo code on August 12. Google Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold Price Details, New Colours Leaked Ahead of Launch.
These codes will be valid for use on the new devices until August 27 at 11:59 PM PT. The teaser marks a significant step in the rollout of the Pixel 11 series, offering a glimpse into the hardware design and promotional strategies Google intends to utilise leading up to the New York event.
(The above story first appeared on LatestLY on Jul 16, 2026 11:29 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).