San Francisco, Nov 9: Facebook-owned photo-messaging app Instagram is set to test 'hide like counts' for some US users as early as next week. The announcement was made by Instagram CEO Adam Mosseri at a Wired event in San Francisco on Friday, The Verge reported. The social media network earlier said that the initiative aims to remove pressure on users who are concerned about the reach of their posts and impressions. Facebook Reveals New Logo To Distinguish Company From its Main Apps Like Facebook, Instagram & WhatsApp.
Heads up! We've been testing making likes private on Instagram in a number of countries this year. We're expanding those tests to include a small portion of people in the US next week. Looking forward to the feedback!
— Adam Mosseri (@mosseri) November 9, 2019
"We want people to worry a little bit less about how many likes they're getting on Instagram and spend more time connecting with the people that they care about," Mosseri said during a conference in California, back in April.
Instagram has been running tests where it hides like counts on posts in Canada, Ireland, Italy, Japan, Brazil, Australia, and New Zealand. Additionally, Facebook is also running a test of hiding like counts in Australia. Instagram to Test Hiding 'Likes' Spreading to US.
"We are running a limited test where like, reaction and video view counts are made private across Facebook," a spokesperson of this social media platform said at the time.