iPhone 15 price is reduced in Croma sale. The e-commerce platform has announced the launch of its "Everything Apple" sale, featuring significant price reductions on the iPhone 15. Starting today, the retailer is offering the device at an effective price of INR 39,990 through a combination of direct discounts, bank incentives, and exchange bonuses. This first phase of the seasonal sale is scheduled to run from April 3 until April 19, 2026.

While the iPhone 15 was released in late 2023, it remains a central part of Apple’s current retail strategy. The sale aims to bridge the gap for consumers looking for a flagship iOS experience at a price point typically reserved for mid-range Android smartphones. The promotional event is expected to continue in various phases across the country through June. iPhone 18 Pro Release Date, Specifications and Expected Price.

iPhone 15 Price in India and Deal Breakdown

The standard retail price for the iPhone 15 on Croma is currently listed at INR 59,900 for the 128GB variant and INR 69,900 for the 256GB model. During the promotional period, the 128GB model sees an immediate price cut to INR 58,490. This is further reduced by a INR 1,000 bank cashback and a INR 1,500 store coupon, bringing the base effective price to INR 55,990.

To reach the advertised INR 39,990 price point, Croma is offering an additional exchange bonus of INR 4,000 on top of a potential trade-in value of up to INR 12,000 for old devices. The total savings of INR 19,910 make this one of the most aggressive pricing strategies seen for the model since its debut.

iPhone 15 Specifications and Features

The iPhone 15 is powered by the A16 Bionic chip, an octa-core processor originally introduced with the Pro series. It features a 6.1-inch Super Retina XDR OLED display with a resolution of 1179 x 2556 pixels. Despite being an older model, it includes the Dynamic Island interface and a peak HDR brightness of 2000 nits, matching the display quality found in the subsequent iPhone 16 base model.

The device also supports 20W fast charging and MagSafe wireless charging, capable of reaching 50% battery capacity in approximately 30 minutes. The internal hardware includes 6GB of RAM and a USB Type-C 2.0 port for charging and data transfer. For connectivity, it supports 5G, Wi-Fi 6, and Bluetooth 5.3.

In terms of optics, the iPhone 15 houses a 48MP primary wide-angle sensor paired with a 12MP ultra-wide lens. This camera system supports 2x optical-quality telephoto zoom and advanced computational photography features like Smart HDR 5 and next-generation portraits. The front-facing TrueDepth camera is a 12MP sensor capable of 4K video recording. iPhone 18 Pro Max Price, Launch Date, Specifications and Features

Potential buyers should note that while the A16 Bionic is high-performing, it does not support the latest "Apple Intelligence" AI features found in newer chipsets. Additionally, the 60Hz refresh rate on the LCD remains lower than many modern competitors. However, for users prioritising camera reliability and the iOS ecosystem, the current discount represents a significant value proposition.

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TruLY Score 5 – Trustworthy | On a Trust Scale of 0-5 this article has scored 5 on LatestLY. It is verified through official sources (Croma). The information is thoroughly cross-checked and confirmed. You can confidently share this article with your friends and family, knowing it is trustworthy and reliable.

(The above story first appeared on LatestLY on Apr 03, 2026 03:59 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).