73 Per Cent Stories on LGBTQ Websites Flagged as 'unsafe' by Scared Brands: Survey

California [USA], Sept 14 (ANI): Brands don't want their ads to appear next to controversial content on a given website. However, a new survey reveals how brands end up labeling stories on LGBTQ websites 'unsafe' for ad placement. Brand safety company CHEQ researched keyword blocking across 15 major sites including CNN, the New York Times, the Guardian, and the Wall Street Journal and discovered that 57 per cent of neutral or positive stories were being incorrectly flagged as unsafe for brands, Fast Company reports.It also discovered that 73 per cent of safe stories on LGBTQ web sites such as PinkNews and the Advocate are also flagged as brand unsafe, impacting content monetising. Researchers attribute it to the inability of ad networks to distinguish between positive LGBTQ content and potentially negative content such as pornography or hate speech. (ANI)

(The above story is verified and authored by ANI staff, ANI is South Asia's leading multimedia news agency with over 100 bureaus in India, South Asia and across the globe. ANI brings the latest news on Politics and Current Affairs in India & around the World, Sports, Health, Fitness, Entertainment, & News. The views appearing in the above post do not reflect the opinions of LatestLY)