Salman Khan Moves Delhi High Court for Legal Protection Over Use of His Name, Image and Voice
Salman Khan has approached the Delhi High Court seeking protection of his personality and publicity rights against unauthorised use. The Court is set to hear his petition, which aims to prevent misuse of his name, image, voice and other personal attributes.
Actor Salman Khan has approached the Delhi High Court seeking protection of his personality and publicity rights. ‘Bigg Boss 19’: Salman Khan Breaks Into Tears, Lauds Sunny Deol and Bobby Deol for Dignified Farewell to Late Superstar Dharmendra (Watch Video).
The Delhi High Court is scheduled to hear on Thursday a petition filed by Bollywood actor Salman Khan seeking comprehensive legal protection against the unauthorised use of his personality attributes.
Salman Khan Takes Legal Action to Safeguard His Persona Rights
Salman's move marks a significant addition to the growing number of public figures approaching the judiciary to curb the misuse of their identities, particularly in the evolving landscape of digital media and artificial intelligence.
Salman has urged the Court to issue directions restraining several named and unnamed (John Doe) defendants from exploiting his name, image, voice, likeness, dialogues, mannerisms and other attributes that form part of his persona.
According to the actor, numerous platforms and entities have been using his identity without consent, creating a risk of misleading consumers, diminishing his brand value, and causing irreparable harm to his commercial and personal rights.
The plea highlights a broader trend observed in recent months, in which leading film personalities and digital creators have sought judicial intervention to protect the commercial and dignitary aspects of their identities.
Salman Khan Demands Court Restrain Platforms From Exploiting His Likeness Without Consent
The Delhi High Court has emerged as a pivotal forum in shaping this jurisprudence. It has previously granted wide-ranging injunctions to Amitabh Bachchan, Aishwarya Rai Bachchan, Nagarjuna, Anil Kapoor, Abhishek Bachchan, and content creator Raj Shamani, recognising their exclusive right to control the commercial exploitation of their respective personas.
The Court's approach has extended beyond traditional misuse. It has taken strong note of AI-generated impersonations, deepfakes, and other forms of manipulated digital content that can distort a person's image and reputation with alarming speed and reach. Salman Khan and Family Celebrate Double Anniversary; Salim–Salma Khan’s 61st and Arpita–Aayush Sharma’s 11th Wedding Anniversaries With Heartwarming Family Gathering (View Post).
In several rulings, judges have emphasised that such impersonations violate privacy, dignity, and publicity rights, while cautioning that legitimate artistic expression, satire, news reporting, and commentary must remain protected within constitutional boundaries.