Latest News | 71 Pc New Users from Tier III Cities: Meesho

New Delhi, Dec 23 (PTI) Digital commerce platform Meesho on Thursday said 71 per cent of the new users coming to its platform were from tier III cities and beyond, including cities like Malkangiri, Baikunthpur, Munnar, and Mahua.

Sharing trends seen during 2021 on its platform, Meesho said it had witnessed a 15x growth in direct-to-platform customers over the previous year.

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"Meesho witnessed 15x growth in direct-to-platform customers over the previous year. In 2021, 71 per cent of all new users came from Tier 3+ regions like Malkangiri - Orissa, Baikunthpur - Chhattisgarh, Munnar - Kerala, Mankachar - Assam, Khalari - Jharkhand, Lalganj - Uttar Pradesh, and Mahua - Bihar," it said.

Meesho added that it now aims to reach 100 million monthly transacting users by December 2022 and increase its roster to over 50 million products.

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Interestingly, people shopped the most on Wednesdays on the platform, driven by women shoppers. Men preferred Sundays. Also, 2 PM to 3 PM was the most preferred time to shop on Meesho throughout the week.

"While Port Blair stocked up on kitchen towels, lingerie was the most ordered product in Goa, Srinagar loved their onion hair oil and mangalsutras were a favourite in Hyderabad," it added.

Meesho - which saw its seller base grow to 4 lakh in 2021 - said the highest participation came from Gujarat, Delhi, Rajasthan, Uttar Pradesh, and Maharashtra.

About 17 million entrepreneurs on Meesho fulfilled growing demand in tier II-plus markets.

"Meesho entrepreneurs are playing a key role in bringing the next billion users online. With over 70 per cent coming from tier II-plus markets like Dimapur, Faizabad, and Haldwani, they are actively bridging the digital gap, fulfilling the demand for high-demand products like apparel, personal care, kitchen, and home decor," it said.

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)