Mahindra & Mahindra has finally launched the Mahindra Alturas SUV in India at Rs 26.95 lakh (ex-showroom ) for the base variant - 2WD. The second variant 4WD is priced at Rs 29.95 lakh (ex-showroom).

Launch proceedings for the Mahindra Alturas G4 begins as Veejay Makes - Mahindra & Mahindra - Chief of Sales and Marketing takes the stage.

Mahindra Alturas G4 will be powered by a 2.2-litre motor that is also seen on powers the Rexton. This is a turbocharged diesel engine that is good for 181PS of max power and 420Nm of torque.

Mahindra & Mahindra will be revealing the prices for the new Mahindra Alturas G4 Flagship SUV in sometime. As a reminder, the SUV will be offered in 2 variants - 2WD & 4WD.

Javed Akhtar - renowned Indian film writer and lyricist is performing at the India launche event of Mahindra Alturas G4 launch.

Mahindra Alturas G4 SUV comes with dual tone Nappa leather interior complemented by soft-touch dashboard, fully-digital instrument cluster, 3-zone climate control, leather finished door trims and more.

On the safety front, the new Mahindra Alturas G4 SUV comes equipped with 9 airbags (Top Variant) along with ABS, EBD and hill assist features as standard.

When launched in India, Mahindra Alturas G4 SUV will take on Ford Endeavour, Toyota Fortuner, Skoda Kodiaq, Isuzu MUX and others in the full-size SUV segment.

Mahindra & Mahindra is expected launch Alturas G4 SUV with an aggressive price tag. The SUV could be priced somewhere between Rs 25 lakh to Rs 30 lakh (ex-showroom).

Mahindra & Mahindra will launch its premium Mahindra Alturas Flasghip SUV in India. The Indian UV maker will soon reveal the India prices for the SUV.

Mahindra & Mahindra, country’s leading SUV maker will be launching the new Mahindra Alturas G4 premium SUV in the domestic market today. The car maker will be announcing the prices for the new flagship SUV at an event in Jaipur. The launch event of Mahindra’s most premium SUV is scheduled to commence at 8 PM IST onwards. To be introduced as a rebadged version of Rexton, the Alturas G4 SUV will be offered in 2 variants only. You can watch the live streaming of Toyota Fortuner’s rival launch event here - Mahindra Alturas G4 Launching Today in India; Watch LIVE Streaming of Mahindra's Flagship SUV Launch Event.

On the exterior front, the SUV comes with stylish front profile which is underlined by chrome grille, Projector headlamps, protruding creases on the bonnet and wheel arches. The company has already started taking bookings for the upcoming Mahindra Alturas SUV with token amount of Rs 50,000. The SUV will be positioned above Mahindra XUV500 in company’s product line-up.

As far as the specifications are concerned, the new Mahindra Alturas G4 SUV comes powered by the same 2.2-litre motor, which also powers Ssangyong Rexton. The 2.2-litre diesel engine is a turbocharged unit, which is tuned to make maximum power of 181PS against the peak torque of 420Nm. The diesel engine comes mated to a 7-speed torque converter that is borrowed from Mercedes-Benz. Moreover, the unit is Euro-6 ready. Also, the SUV will not be offered in petrol derivative or manual transmission even as of now. The car will be seen in 2 variants - 2WD & 4WD. 2019 Ford Endeavour Facelift (Mahindra Alturas SUV Rival) Spied; India Launch Imminent.

Once launched, the SUV will compete against Toyota Fortuner, Ford Endeavour, Isuzu MUX, Volkswagen Tiguan and Skoda Kodiaq in the full-size SUV segment. On the pricing front, the new Alturas G4 will be Mahindra’s most expensive product till date. We speculate that the SUV will be priced around Rs 30 lakh (ex-showroom).