Traxalt: A Blockchain Solution with an Accelerated Growth

There are many blockchain based solutions in the crypto market. Unfortunately, not all of them are sustainable. According to crypto enthusiasts, this is due to a deficient performance on the infrastructures they run on. In addition, there are currently many options on the market and not all of them provide the necessary solutions.

A significant number of crypto projects have failed, some of them from their beginnings. According to a very popular website called Deadcoins, which quantifies and categorizes the doomed crypto projects, as of January 2020 nearly 4,000 projects have ceased or have died because of negligible operations. Although there is a big number of projects that did not start well and did not have a good utility, there are others that are thriving. A good example that is growing with an accelerated pace is called Traxalt.

Traxalt is a protocol and digital asset based in the Stellar blockchain. It was recently launched, only in June 2019. As of today, it has an enormous supportive community that is very close to reach the mark of 1,000,000 active users. This seems to be very promising for the brand, because even though it is not even a one-year project, its community is one of the biggest. During an interview, the project executives were asked about the marketing strategy that is implemented for the brand. They shared the main actions and insights for it.

One of their marketing strategy pillars is doing partnerships with big brands. One of them is the digital wallet Bitfoliex, which has an extensive users base and it is being used across the world for sending, receiving and storing digital assets. Currently, they are finishing closing deals for partnering with some of the biggest crypto exchanges.

Brand visibility is an extremely important strategy for Traxalt. One of its most important touch points is assisting to blockchain and fintech events that are held worldwide. Several industry leaders attend to these events. This represents a great opportunity for these leaders to recognize and get familiar with the brand. Traxalt has been present in diverse events that have been held in Malta, Singapore, Hong Kong, Mexico, Brazil, United Kingdom, among others.

The social media strategy is another important pillar for the company. Optimizing their social media resources has allowed Traxalt to reach its worldwide audience and users. Knowing how to pitch the how, when, where, and who is extremely important, as it is the means to convey the company’s massive communication. A key point in their social media strategy, is to educate people about what blockchain technology is and how it could be the perfect fit for its implementation. This is a colossal movement that Traxalt is carrying on very good, as blockchain technology and its derivatives are not so easy to understand. However, the company focuses on this tactic which eventually can lead to potential users.

All the actions mentioned before, have led the company to an accelerated growth and it is a great example for other brands that start from scratch. Hereby is where people realize the importance of implementing marketing strategies in their company’s core structure. Marketing actions, if implemented correctly and at the right time, can lead any company to its success and accomplishment.