Produced by Karan Johar's Dharma Productions, Sushant Singh Rajput starrer Drive was in post-production hell for a very long time. The movie missed its theatrical release date on more than one occasion. Eventually, the movie landed on Netflix for streaming skipping the theaters. And after watching the movie, it is not tough to decipher why makers pulled out of a theatrical release. Well, RSVP Films' Bhangra Paa Le is also heading to Netflix, and ditching the theatrical release, as per a report by Bollywood Hungama. But the reason to do so is very different from what happened with Drive.
As per the report, the producers, including Ronnie Screwvalla, are very happy with the end product of Bhangra Paa Le. The dance-film stars Sunny Kaushal in the lead role. But makers want to cut cost, more so since the promos of the film have failed to generate a good buzz. "Usually, one believes that if a film is directly releasing on OTT, then it might be an awful film. But that’s not the case with Bhangra Paa Le," a source was quoted by the entertainment website.
Further, the box office performance of RSVP's Priyanka Chopra starrer The Sky Is Pink is also to be blamed. Despite being an amazing film, The Sky Is Pink failed to generate revenues at the ticket window. "The performance of The Sky Is Pink was disheartening despite the presence of an actor like Priyanka Chopra. As a result, when they got a good deal from Netflix, they went ahead with it," the source was quoted.
It is disheartening to see this happen to a rare production house that is making watchable movies in current time in Bollywood. Not just The Sky Is Pink, RSVP's Sushant starrer Sonchiriya, a brilliant film, also failed at the box office. Before that action-comedy Mard Ko Dard Nahi Hota also did not perform as per expectations despite being a winner at Toronto International Film Festival and getting rave reviews. The production house also got into a tussle with the multiplexes over Virtual Print Fee (VPF) and it resulted in Inox refused to release Mard Ko Dard Nahi Hota.
Earlier, RSVP's Love Per Sqaure Foot, starring Vicky Kaushal and Angira Dhar, also landed on Netflix, skipping the traditional theatrical opening. The reason being paying the VPF to multiplexes would have exceeded the budget of the film. And return of investment would have been dicey.
Watch The Trailer of Bhangra Paa Le Here:
Coming back to Bhangra Paa Le, the movie was scheduled to open in theatres on November 15, but as per reports it will now start streaming on Netflix from November 14. The movie has been directed by Ramesh Taurani’s daughter Sneha and also stars Rukhsar Dhillon.