IFFI 2025: Aamir Khan Criticises Comparing Films Based on Box Office Figures, Urges Focusing on Quality
Aamir Khan expressed disappointment that films are increasingly being judged by box office numbers rather than their artistic merit. Speaking at the 56th International Film Festival of India, he urged the industry to make box office data fully transparent, noting that such information is openly available in the US. He emphasised that there should be nothing to hide and that collections should not overshadow the true value of a film.
Bollywood star Aamir Khan said that it is unfortunate that people are comparing films based on numbers. IFFI 2025 Winners List: 'Skin of Youth', 'Safe House'; 'Gondhal', 'Bandish Bandits 2' ‘Kesari 2’ Bag Top Honours; Check Best Actor Male and Female Awardees.
Speaking during the 56th International Film Festival of India, Aamir advocated for keeping the box office numbers of a project in the public view.
Aamir Khan Says Box Office Shouldn’t Define Cinema, Highlights Need for Honest Reporting
Sharing how the performance of a movie is for everyone to see in the U.S, Mr Perfectionist said, "Really, this should be transparent. What are we hiding? We know how many screens the film is released in. All we need to, and there are these rent rack, is it called rent rack? Where you get the numbers in the US. You come to know what the collections are. I don't know. So that's how it should be."
Reflecting on how box office numbers have become the primary criterion to determine the quality of a drama, Aamir added, "I don't know, there should not be secrecy about numbers. I just got a little curious because now for people, that has become almost like an evaluative criterion."
The Sitaare Zameen Par actor said that it is unfortunate that people are comparing films based on numbers.
"Because what happens is people are comparing films based on the numbers. Earlier, we never did that. We would compare films based on how much we liked it. You know? But these things come and go. They come and go."
Aamir concluded by saying that in the end, the audience remembers only a good film, whatever its box office numbers may be.
Aamir Khan Slams Obsession With Collections, Reminds Fans That Only Good Films Are Remembered
During the conversation, Aamir also shared the story behind taking his younger son, Azad, to meet veteran actor Dharmendra. 'Akhri Sawal' Teaser Unveiled at IFFI 2025 Closing Ceremony; Amit Sadh Calls the Moment ‘Humbling and Inspiring’.
He shared that he had grown very close to Dharmendra during the last year of his life and ended up meeting him around 7–8 times. During one of these visits to the legendary actor, Aamir decided to bring his son Azad along, believing it was crucial for him to meet the legendary actor whose work he hadn’t really experienced.
(The above story first appeared on LatestLY on Dec 02, 2025 01:29 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).