Travis Kelce Makes Star-Studded Tommy Hilfiger Debut Alongside BLACKPINK’s Jisoo and Gigi Hadid

The fashion world is abuzz as NFL powerhouse Travis Kelce officially made his highly anticipated Tommy Hilfiger debut today, September 1, 2026, starring in the brand's latest global commercial. The minute-and-45-second spot, which has already hit digital and paid social platforms, showcases Kelce navigating the vibrant energy of New York City and features exciting appearances by global brand ambassadors BLACKPINK’s Jisoo and supermodel Gigi Hadid. BLACKPINK Reunites for 10th Anniversary Celebration: Jisoo Issues Apology to BLINKs After Fan Event Backlash.

Kelce's Star-Studded Debut for Fall 2026

Kelce, who was officially unveiled as a global brand ambassador and creative collaborator for Tommy Hilfiger on March 30, 2026, takes center stage in the Fall 2026 campaign's launch film. Shot over two days in April at the iconic Plaza Hotel in New York City by photographer Lachlan Bailey, the commercial immerses viewers in a stylized New York narrative.

The ad opens with Kelce, sporting a grey hoodie and khaki coat, exchanging a fist-bump with a doorman before encountering South Korean DJ and singer/songwriter Peggy Gou. In a heartwarming moment, Kelce is also seen lounging on a couch with his real-life Samoyed dog, Wendy. The commercial then takes a star-studded turn as he runs into Gigi Hadid in an elevator, who is seen grooving to music while Kelce sports a sophisticated white cable knit sweater and navy peacoat.

Later, in a kitchen scene, Kelce, wearing a rugby shirt, spots BLACKPINK’s Jisoo. The campaign further bridges sports and entertainment by including appearances from tennis player Frances Tiafoe and former NBA star Carmelo Anthony, whom Kelce meets for a drink. The spot culminates with Kelce encountering Tommy Hilfiger himself in a taxi, exclaiming, "There's a magic to this city, and I love that you never know who or what's around the corner."

Tommy Hilfiger's global chief marketing officer, Virginia Ritchie, lauded the commercial, stating, "The film spot is magnificent." This multi-season partnership with Kelce extends beyond traditional endorsements, with plans for the Kansas City Chiefs star to co-design a limited Spring 2027 capsule collection.

Travis Kelce x Peggy Gou x Gigi Hadid x Blackpink Jisoo for Tommy Hilfiger

Gigi Hadid and Jisoo's Enduring Partnership with Hilfiger

The appearances of Gigi Hadid and Jisoo in Kelce's debut commercial underscore their long-standing and significant relationships with Tommy Hilfiger. Gigi Hadid has been a prominent face for the brand for years, notably collaborating on four successful "Gigi x Tommy" capsule collections between 2016 and 2018 and consistently featuring in campaigns. She was also observed participating in a Tommy Hilfiger Fall 2026 campaign shoot in New York City in April 2026 and publicly supported Kelce's partnership announcement.

BLACKPINK’s Jisoo has cemented her status as a global brand ambassador for Tommy Hilfiger, fronting multiple recent campaigns. She was the face of the brand's Spring 2026 campaign, showcasing a blend of modern prep and effortless style.

Following this, she charmed audiences in the Summer 2026 campaign, offering a fresh take on vacation dressing. Her previous collaborations include 'The Hilfiger Racing Club' campaign in August 2025 and the Holiday 2025 campaign, "A Hilfiger Holiday," which marked her fifth collaboration with the brand. Her continued presence highlights her influence in blending global pop culture with classic American cool. MTV VMAs 2026 Nominations: Madonna Tops With 11 Nods, Taylor Swift and Ariana Grande Among Top Contenders.

This star-studded campaign emphasises Tommy Hilfiger's commitment to fusing the worlds of fashion, art, music, entertainment, and sport (F.A.M.E.S), bringing together diverse cultural icons to reimagine classic American style for a global audience.

(The above story first appeared on LatestLY on Sep 01, 2026 02:44 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).