PM Narendra Modi Advises Ministers To Boost Instagram Presence and Share Reels on Government Schemes
Prime Minister Narendra Modi has urged Union ministers to expand their social media presence to Instagram, utilising reels to reach younger audiences and promote government schemes, aiming to boost direct public engagement. This comes amid broader efforts by the administration to address youth-related concerns.
Prime Minister Narendra Modi has advised Union ministers during a recent Cabinet meeting to strengthen their presence on Instagram, emphasising the platform's role in reaching younger audiences with information on government initiatives. According to sources cited by Times Now and other outlets, PM Modi encouraged ministers not to limit their social media engagement to X (formerly Twitter) but to actively use Instagram by creating and sharing reels about government schemes.
Focus on Youth Outreach
The directive highlights the government's ongoing push to connect directly with India's young population through digital platforms. Modi reportedly stressed the importance of boosting follower counts and using short-form video content to communicate policy achievements and welfare programs more effectively. This comes amid broader efforts by the administration to address youth-related concerns, including recent announcements on tackling examination paper leaks and establishing fast-track courts for related cases. PM Narendra Modi Promises More Strict Actions Against Paper Leaks in Video Message.
PM Narendra Modi Tells Ministers to Share Reels on Government Schemes
Context of Digital Communication Strategy
Ministers have been increasingly active on social media in recent years, with many maintaining official handles across platforms. The Prime Minister's own significant following on Instagram - over 100 million - has been noted as an example of effective digital outreach. The instruction aligns with the government's Digital India initiatives, which have promoted affordable data and internet access, enabling greater participation in online content creation and consumption, particularly among youth in rural and semi-urban areas.
No official statement has been released by the Prime Minister's Office detailing the full discussion from the meeting. Reports remain based on insider accounts shared by media outlets. Shiv Sena Slams PM Narendra Modi’s Response to NEET Paper Leak in Saamana.
Opposition voices have occasionally criticised such focuses, arguing they prioritise image management over substantive issues like education and employment. Government supporters view it as a practical step for transparent governance and direct public engagement. The development reflects the evolving role of social media in Indian politics, where platforms like Instagram continue to grow in influence for public communication.
(The above story first appeared on LatestLY on Jul 24, 2026 07:32 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).