Louis Vuitton and Formula 1 Partnership: French Luxury Fashion House Joins F1, Becomes Title Partner of the Australian Grand Prix
In a groundbreaking move that intertwines the worlds of luxury fashion and high-speed motorsport, Louis Vuitton has officially announced a decade-long partnership with Formula 1. This partnership will see Louis Vuitton serve as the Title Partner for the much-anticipated Formula 1 Louis Vuitton Australian Grand Prix.
As Formula 1 gears up to celebrate its prestigious 75th anniversary in 2025, Louis Vuitton's presence will be unmistakable across various iconic race locations around the globe. For the first time, the luxury brand will feature trackside branding, marking a significant milestone for Louis Vuitton at a major sporting event. Additionally, the brand will showcase its exquisite Trophy Trunks, which will be awarded ahead of races and presented on the podium to honor the victorious drivers, further intertwining the brand with the celebratory essence of motorsports. Valentino Yellow Is the New Red: Inside Alessandro Michele’s Vision for the Roman Fashion House.
This partnership represents a significant moment in the ongoing evolution of the convergence of fashion, culture, sports, and entertainment. Louis Vuitton’s involvement with motorsports began in earnest with the creation of a custom Trophy Trunk for the prestigious Formula 1 Grand Prix de Monaco in 2021. The new partnership not only builds on this initial foray but also reinforces Louis Vuitton's rich history of creating bespoke trunks for other elite competitions, including the FIFA World Cup, the Ballon d’Or, and the Olympic Games. Is the Concept of ‘Internet-Induced Brain Rot’ a Myth?
The excitement for the 2025 Formula 1 season will kick off in Melbourne on March 16, where Louis Vuitton will have a substantial presence woven into the fabric of race day events, contributing to an unforgettable experience for fans and competitors alike. This collaboration promises to elevate both the fashion and motorsport realms, creating a vibrant intersection of style and speed.With its tagline, “Victory travels in Louis Vuitton,” the brand aims to elevate the prestige of Formula 1 while celebrating the pinnacle of athletic and engineering achievement.
(The above story first appeared on LatestLY on Feb 17, 2025 06:11 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).