‘Any Item for INR 16’: Viral Midnight Sale Draws Thousands to Kanpur, Triggers Crowd Chaos (Video)
A promotional midnight clothing sale offering garments for just Rs 16 triggered massive chaos and a stampede-like situation in Kanpur's Anwarganj area on the night of August 15. The event, which drew thousands of shoppers after going viral on social media, forced law enforcement to intervene and clear the congested market.
A promotional midnight clothing sale offering garments for just Rs 16 triggered massive chaos and a stampede-like situation in Kanpur's Anwarganj area on the night of August 15. The event, which drew thousands of shoppers after going viral on social media, forced law enforcement to intervene and clear the congested market. The incident occurred at Alam Market, where store owner Rais Alam had announced a special birthday discount. Under the promotional scheme, customers were promised the opportunity to purchase any clothing item for Rs 16 during a 16-minute window immediately following midnight on August 16. UP Teen Claims Rapido Rider S*xually Harassed Him During Bike Ride, Company Responds As Video Goes Viral.
Videos promoting the sale circulated widely on platforms like Instagram and Facebook, causing crowds to gather outside the store as early as 11:00 PM on August 15. By midnight, thousands of people had blocked the surrounding roads, severely disrupting traffic. To prevent overcrowding, shop operators closed the entry gates. The decision led to heated arguments between store staff and customers demanding the offer be honored. Pushing and jostling quickly broke out among the dense crowd, leaving several individuals injured after falling during the commotion. Viral Video Shows ‘Drunk’ Man Wrapping 15-Foot Python Around His Hand After Snake Enters Barabanki Meat Shop.
Viral Midnight Sale Draws Thousands to Kanpur
Officers from the Anwarganj police station and neighboring units responded to the scene, employing mild force to clear the area and restore order. Following a complaint filed by an on-duty sub-inspector, police registered a case against shop operators Mohammad Alam, Rais Alam, and Salman Alam for disturbing public order and endangering public safety. Authorities have arrested Salman Alam, while searches remain ongoing to locate Mohammad Alam and Rais Alam.
(The above story first appeared on LatestLY on Aug 16, 2026 07:21 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).