Argentine superstar Lionel Messi's picture on a bidi packet has gone viral and a Twitter user posted the picture, stating, "Messi's first endorsement in India."

See the post here: 

This post received a lot of reactions from other Twitter users:

A result of Copa America win?

This user too had the same notion!

This user directly asked the Argentine about this endorsement

(SocialLY brings you all the latest breaking news, viral trends and information from social media world, including Twitter, Instagram and Youtube. The above post is embeded directly from the user's social media account and LatestLY Staff may not have modified or edited the content body. The views and facts appearing in the social media post do not reflect the opinions of LatestLY, also LatestLY does not assume any responsibility or liability for the same.)