Argentine superstar Lionel Messi's picture on a bidi packet has gone viral and a Twitter user posted the picture, stating, "Messi's first endorsement in India."

See the post here: 

This post received a lot of reactions from other Twitter users:

A result of Copa America win?

This user too had the same notion!

This user directly asked the Argentine about this endorsement

(SocialLY brings you all the latest breaking news, fact checks and information from social media world, including Twitter (X), Instagram and Youtube. The above post contains publicly available embedded media, directly from the user's social media account and the views appearing in the social media post do not reflect the opinions of LatestLY.)