X Introduces ‘Paid Partnership’ Label To Enhance Creator Transparency and Disclose Sponsored Content
X has launched a “Paid Partnership” label to help creators disclose sponsored or incentivised posts without adding hashtags like “ad.” Announced via @XCreators, the feature; now on iOS and web, with Android coming soon—follows X’s Paid Partnerships Policy and aims to improve transparency, curb hidden promotions, and strengthen user trust on the platform.
X has introduced a new "Paid Partnership" label to boost transparency on the platform, allowing creators to disclose sponsored or incentivised content without embedding terms like "ad" or "sponsored" in their posts. The feature, announced by the @XCreators account, aims to maintain the integrity of the global town square by clearly marking undisclosed promotions that could erode user trust. Currently available on iOS and web platforms, with Android rollout scheduled for tomorrow, the update aligns with X's Paid Partnerships Policy, which provides detailed guidelines. This move comes amid growing concerns over hidden influences in social media timelines, fostering a more authentic user experience. Elon Musk Reacts As Grok AI Predicted February 28 As Date of Operation Days Before US and Israel Launched Strikes Against Iran.
X Paid Partnership Launched
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