From @Breakingviews: Star Plus Legend banks on the founder's pop-star son Jay Chou hawking ‘bulletproof’ coffee. But Beijing's crackdown on celebrity influence threatens its revenue. Using consumers as a sales force also raises a red flag, says @mak_robyn https://t.co/KGFHcdwFJV pic.twitter.com/eClCNreSty— Reuters (@Reuters) April 12, 2022
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