Sachin Tendulkar Partners With OpenAI, Says ‘Interesting Things’ Are Coming Up
Cricket icon Sachin Tendulkar today announced a multi-year partnership with OpenAI, creator of ChatGPT, to demystify AI and boost its adoption in India. Tendulkar revealed his personal use of ChatGPT for tasks from trip planning to satisfying curiosity.
In a landmark collaboration bridging the worlds of sports and technology, legendary Indian cricketer Sachin Tendulkar has officially partnered with OpenAI, the company behind the widely acclaimed generative AI tool, ChatGPT. The announcement, made today, Monday, September 28, 2026, sees the 'Master Blaster' take on a new innings as he champions the practical applications of artificial intelligence for everyday users across India. Sachin Tendulkar and Ajinkya Rahane Receive Wankhede Stadium Lounge Honours.
Sachin Tendulkar Partners With OpenAI
Tendulkar, arguably cricket's most recognized face globally, expressed his excitement for the multi-year collaboration through a post on X, emphasizing his enduring curiosity as a driving force behind the partnership. “I’ve always been curious… One question usually leads to another, and ChatGPT has certainly encouraged that habit,” Tendulkar stated. He further revealed that the AI chatbot has proved useful for various personal tasks, including planning his recent family trips.
The Master Blaster's Curiosity Fuels Innovation
The collaboration kicks off with an engaging video campaign where Tendulkar playfully challenges ChatGPT to identify him by asking a series of ten questions, underscoring the interactive and accessible nature of the technology. This initiative seeks to leverage Tendulkar’s universal appeal to connect with a broad audience, making advanced technology relatable and approachable. "Much of my learning starts with a question. With ChatGPT, I can keep asking, build on an idea, and explore something at my own pace—whether I'm preparing for a speech or learning about something I enjoy," Tendulkar elaborated, hoping to inspire more individuals to engage with AI.
OpenAI's Growing Footprint in India
This high-profile partnership aligns with OpenAI's aggressive expansion strategy in India. The company established an office in New Delhi in 2025 and has plans to open additional offices in Mumbai and Bengaluru later this year. In February 2026, OpenAI also launched 'OpenAI for India', an initiative focused on broadening AI access, promoting enterprise adoption, fostering education, and developing local infrastructure. Prabhjeet Singh, Managing Director for OpenAI India, highlighted that associating with a figure like Tendulkar, who resonates across generations, is crucial for bridging the gap between technology and trust. Sachin Tendulkar Pays Tribute to ‘First Teacher’ Father Ramesh With Medical Fellowship Announcement on Teachers’ Day 2026.
A New Innings for AI in Cricket
Beyond Tendulkar's personal endorsement, OpenAI has deepened its association with Indian cricket at an institutional level. Earlier this month, the Board of Control for Cricket in India (BCCI) announced ChatGPT as an Associate Partner for India's home cricket season, a partnership slated to run through March 2028. This broader integration of AI within the sport underscores a growing trend of technology adoption in various facets of public life in India.
Sachin Tendulkar’s partnership with OpenAI marks a significant step towards normalizing and integrating artificial intelligence into the daily lives of millions. By demonstrating practical applications and encouraging exploration, the collaboration aims to foster a greater understanding and acceptance of AI technologies across the nation. The move is poised to not only boost ChatGPT's user base but also empower individuals to harness AI for their own pursuits.
(The above story first appeared on LatestLY on Sep 28, 2026 04:33 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).