New Delhi, April 16: Apple continued to lead the global premium smartphone segment by capturing more than half of the market (51 per cent) while OnePlus entered the top five brands (with 2 per cent share) in this segment for the first time ever in 2018, a Counterpoint Research report said on Tuesday. Apple iPhone Battery Replacement Programme Expires Today; Your Last Chance For Replacing Out-of-Warranty iPhone Battery.
According to Counterpoint Research's "Market Monitor 2018" report, the segment grew 14 per cent year-on-year (YoY) in terms of sell-in and 18 per cent YoY in terms of sell-through.
The growth was driven by new iPhones and launches in the premium segment from Chinese original equipment manufacturers (OEMs) Huawei, OnePlus and OPPO.
"An indication of the increasing competition in the segment is highlighted by the fact that close to 40 OEMs now compete in the premium segment globally. Of these, the top five players account for almost 90 per cent of shipments. Premium segment contributed to one-fourth (22 per cent) of the global smartphone shipments in 2018," the market research firm said in a statement.
Huawei's strong performance was primarily driven by the success of the P20 and Mate 20 series, which focussed on camera, power and design. It also gained share in the premium segment in China and Europe. New Apple iPhoTop Five via latestly',560,360,'issocial','https://www.latestly.com/technology/apple-led-global-premium-smartphone-segment-in-2018-oneplus-in-top-five-771301.html');return false" href="https://facebook.com/sharer.php?u=https://www.latestly.com/technology/apple-led-global-premium-smartphone-segment-in-2018-oneplus-in-top-five-771301.html" title="Share on Facebook">