Gemini and AI Mode to Let Users Shop Directly from Flipkart Soon: Reports
Google is testing direct Flipkart purchases within Gemini and AI Mode for selected users in India. The trial adds a “Buy” button to select smartphones, electronics and accessories, allowing users to complete purchases without leaving the AI interface. Google plans to expand the pilot later in October amid India’s festive shopping season.
Google is exploring new commerce capabilities by testing a direct purchasing feature for Walmart-owned e-commerce platform Flipkart within Gemini and AI Mode. Selected users in India can now view a dedicated "Buy" button on specific product listings, allowing them to complete transactions seamlessly without exiting the artificial intelligence interface.
The initial trial is restricted to a small user group and a curated inventory of items, primarily covering smartphones, electronics, and mobile accessories. As reported by TOI, the tech giant intends to broaden the pilot rollout later in October, strategically aligning with the peak of India's festive shopping season. WhatsApp Working on Floating Navigation Bar Feature; Here's What We Know.
Expanding Agentic Commerce Capabilities
The ongoing integration highlights a significant evolution in how conversational artificial intelligence handles user intent, shifting from simple product research to direct transactional execution. Earlier this year, Google introduced the Universal Commerce Protocol as an open standard designed to connect merchant inventories securely with AI agents.
While that framework initially demonstrated a Google-hosted checkout experience, the current Flipkart trial directs users into a customized, branded checkout flow. Industry observers note that the initiative leverages Google's existing financial and strategic ties with Flipkart, positioning conversational search platforms as active retail storefronts.
Industry Implications and Future Outlook
As digital shopping habits shift toward conversational discovery, platforms are vying to reduce friction between product exploration and final payment. Market data indicates that Indian consumers navigating AI features often cross multiple touchpoints before making purchase decisions, making streamlined checkout pathways highly valuable for major retailers. TRAI New Mobile Recharge Rules; 30-Day Validity, Voice-and-SMS Only Plans and More; Check Details.
A Google spokesperson acknowledged that the company routinely evaluates new features to help users connect with businesses more efficiently, though official details regarding a permanent commercial release remain undisclosed. Competitors continue to monitor the pilot as the tech sector moves deeper into agentic commerce frameworks.
(The above story first appeared on LatestLY on Sep 28, 2026 03:58 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).