GoPro, Inc. has announced a sweeping restructuring plan that includes a 23 per cent reduction in its global workforce, the action camera pioneer confirmed in a regulatory filing on Tuesday, April 7. The move, which will eliminate approximately 145 positions from a total headcount of 631, is designed to significantly lower operating expenses and drive profitability following a challenging 2025 fiscal year marked by declining revenue and missed financial targets.

GoPro's Restructuring and Financial Impact

The board-approved plan is scheduled to begin in the current second quarter and is expected to be substantially completed by the end of 2026. GoPro estimates it will incur pre-tax charges between USD 11.5 million and USD 15 million related to the layoffs, primarily covering one-time termination benefits such as severance and healthcare. Amazon Layoffs: Is Amazon Cutting 14,000 Jobs in May 2026? Company Calls Reports ‘False and Not Based in Fact’.

This latest round follows a period of persistent financial pressure. Despite implementing significant cost-saving measures in 2025 that reduced operating expenses by 26 per cent, GoPro reported a full-year revenue of USD 652 million - a 19 per cent year-over-year decline. The company ended the fourth quarter of 2025 with a GAAP net loss of USD 9.1 million, or USD 0.06 per share.

Macroeconomic Pressures and Supply Chain Hurdles

CEO and founder Nicholas Woodman previously highlighted several "macroeconomic pressures" impacting the business, including volatile international tariffs and a surge in memory component costs, which reportedly increased by more than 80 per cent over the past year. Additionally, the company has grappled with intense competition and supply chain constraints that delayed key product launches. These headwinds have offset the growth of GoPro’s high-margin subscription business, which saw its subscriber base dip 7 per cent to 2.36 million at the end of 2025.

Pivot to AI, and Next-Generation Hardware

To reverse its fortunes, GoPro is betting heavily on a technological pivot. In March 2026, the company unveiled its new GP3 System-on-a-Chip (SoC), a dedicated AI imaging processor featuring a Neural Processing Unit (NPU). This custom hardware, set to debut in new cameras in Q2 2026, promises twice the pixel processing power of its predecessor and breakthrough low-light performance. Woodman has personally signalled confidence in this new direction, investing USD 2 million of his own capital last fall to support the development of "ultra-premium, compact cinema-grade" products. The company believes this expansion into higher-end market segments, powered by AI-driven image stabilisation and scene recognition, will serve as a critical growth catalyst. 

History of Workforce Reductions at GoPro

The planned 23 per cent cut is the third major contraction for the San Mateo-based company in recent years. In 2024, GoPro conducted two separate rounds of layoffs - a 4 per cent reduction in the first quarter and a 25 per cent cut in the third quarter - bringing its headcount down from nearly 700 to 631 by early 2026. This new restructuring signals a continued effort to transition into a leaner, hardware-focused enterprise centred on specialised AI technology.

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(The above story first appeared on LatestLY on Apr 08, 2026 05:46 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).