Sony Xperia 10 VIII Smartphone Launch on August 25; Will It Be Affected by Global Price Hike?

Sony is set to launch a new Xperia 10 VIII smartphone on August 25, 2026. The device features a Snapdragon 6 Gen 3 processor, 8GB of RAM, and a 120Hz OLED display. Potential price hikes due to RAM costs remain a key concern, and a US release is considered highly unlikely for this mid-range handset.

Sony Xperia Smartphone Launch Image (Photo Credits: Sony)

Sony has confirmed it will host an online event to introduce a new Xperia smartphone next week. The premiere is scheduled for August 25, 2026, at 11:00 AM JST, with viewers in the US able to join the stream on August 24, 2026, at 10:00 PM ET. the manufacturer appears focused on expanding its mid-range portfolio following the recent market success of its flagship handset.

As per a PhoneArena report, while details remain limited ahead of the official launch, industry anticipation is building regarding the design and potential upgrade features of the new device. Enthusiasts expect the handset to be the Xperia 10 VIII, which would continue Sony's tradition of offering reliable hardware in a compact form factor. However, speculation suggests the company may focus on refined features rather than drastic specification overhauls to navigate the broader industry pressure regarding cost. POCO M8x 5G Price in India, Sale Date, Specifications and Features Revealed.

Xperia New Product Announcement - August 25, 2026

Xperia 10 VIII Specifications and Features

As per a Digital Trends report, the upcoming Xperia 10 VIII is expected to feature the Snapdragon 6 Gen 3 chipset paired with 8GB of RAM. Based on recent database listings, the device retains a 3.5 mm headphone jack, Wi-Fi 6, Bluetooth, and four LTE bands, though it notably lacks 5G and Wi-Fi 7 connectivity. It is anticipated to mirror its predecessor by including a 6.1-inch 120Hz OLED display and a 5,000mAh battery. Vivo V80 Lite Launch Confirmed for September 3 Globally; Know When It is Coming in India.

Xperia 10 VIII Price in India

Sony has not yet provided official pricing or regional availability for the new device. There is significant speculation regarding whether the phone will be affected by a price hike, as manufacturers grapple with the ongoing high costs of RAM. To mitigate these expenses and keep the device affordable, analysts suggest Sony may strategically reuse certain internal components rather than upgrading them. US consumers are unlikely to see a local release, as Sony has not sold its mobile devices in that market for several years.

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(The above story first appeared on LatestLY on Aug 21, 2026 01:20 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).

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