Spotify 'Taste Profile' AI-Powered Feature Launched for US Premium Subscribers; Know What It Does
Spotify today launched 'Taste Profile' for Premium users in the US, allowing them to gain insights into the platform's understanding of their music, podcast, and audiobook preferences. This new beta feature empowers listeners to actively reshape their recommendations using natural language prompts, offering enhanced control over their personalised Home feed.
Global music streaming giant Spotify has today, September 23, 2026, launched its highly anticipated 'Taste Profile' feature for Premium subscribers in the United States. This innovative beta tool empowers listeners to gain insights into how Spotify perceives their audio preferences and, more importantly, to actively shape their recommendations through natural language commands.
Previously introduced in New Zealand earlier this year, the 'Taste Profile' is now available to eligible Premium users aged 18 and above in the US. It represents a significant stride in making algorithmic curation more transparent and user-directed, moving beyond passive listening data to direct feedback. Adobe Premiere Video Editor Now Available on Google Play; Know What It Offers.
Empowering Your Listening Experience
The core functionality of 'Taste Profile' allows users to see a concise interpretation of their listening habits across music, podcasts, and audiobooks. Users can then navigate to a "Tell us more" section within the Spotify mobile app, where they can input natural language prompts to guide the algorithm.
For instance, a listener can request “more '90s alternative rock,” “workout-friendly music,” or “technology podcasts.” Conversely, users can also specify what they wish to hear less of, potentially addressing issues where background noise or shared listening might have skewed their profile. Spotify states that changes to the Home feed typically begin appearing within a few hours, and users retain the flexibility to revise or delete their notes at any time.
Beyond the Algorithm: Greater Control
Spotify's move comes as over 80% of its listeners reportedly identify personalisation as a key value of the service. The 'Taste Profile' builds upon existing user controls, such as the ability to 'Exclude from Taste Profile' for specific tracks or playlists, and even an option for parents to prevent children's music from influencing recommendations. This new feature provides a more proactive and conversational layer, giving listeners a direct voice in their content discovery.
Spotify Co-CEO Gustav Söderström previously announced the feature at SXSW in March 2026, highlighting the company's commitment to making personalization more responsive to evolving user interests. Amazon Introduces Free Agentic AI Workflows and Seller Assistant Tools to Help Third-Party Merchants Automate Inventory and Pricing.
Indian Users Await Local Rollout
While the 'Taste Profile' is a welcome development for US and New Zealand users, there has been no official announcement regarding its wider international rollout, including for the Indian market. Spotify first launched in India on February 26, 2019, with a localised experience featuring multi-language music recommendations in Hindi, Punjabi, Tamil, and Telugu. Indian Premium subscribers will likely be keenly awaiting news on when they can expect to gain this enhanced control over their Spotify recommendations.
Disclaimer: AI tools assisted in compiling the foundational data and research for this report. The final content was reviewed, edited and verified by human editors at LatestLY.
(The above story first appeared on LatestLY on Sep 23, 2026 09:53 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).