Parle Products recorded a surge in sales of its Parle-G biscuits during the coronavirus lockdown in India. The sales numbers showed a jump in demand for the Rs 5 packs during March-May 2020. Demand for Parle-G was boosted as it came handy for people working from home as well as migrants returning home during the nationwide lockdown which began on March 25. The jump in sales is good news for the country's largest biscuit maker which had in 2019 warned it might trim production as well as workforce amid slowing economic growth & falling demand. Economic Times reported that sales of Parle-G biscuits jumped to the best level recorded in eight decades. The company gained a market share of around 5 per cent in the highly competitive biscuit segment, with an unprecedented 80-90 per cent of growth coming from the Parle-G sales, said Mayank Shah, senior category head, Parle Products. Many on Twitter welcomed the news and posted anecdotes surrounding the all-time favourite Parle-G biscuits. Watch the video to know interesting facts about the all-time favourite biscuit.
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