Aviation Ministry Initiates Process of Hiring Social Media and PR Agency
To enhance its "public and media perception", the Civil Aviation Ministry Monday initiated the process to hire a social media and public relations agency.
New Delhi, Jul 15 (PTI) To enhance its "public and media perception", the Civil Aviation Ministry Monday initiated the process to hire a social media and public relations agency.
On behalf of the ministry, Air India is conducting the process of selecting the agency.
Air India issued the tender or Request for Proposal (RFP) on Monday, wherein it is stated that one of the primary responsibility of the selected agency would be to "manage social media to counter negative opinions online".
Other responsibilities include analysis of the ministry and familiarisation with all aspects of its structure and functions, close liaison and interaction with the media, and monitoring the print, electronic and social media.
The agency will also be tasked with producing a comprehensive report at the end of every month giving a detailed analysis of the coverage of the ministry, crisis communication in the event of an emergency or similar nature among others.
(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)