Male, Jun 10 (PTI) Bollywood star Katrina Kaif has been appointed as the global brand ambassador for Maldives, the Maldives Marketing and Public Relations Corporation (MMPRC) announced on Tuesday.

The MMPRC, also known as Visit Maldives, announced Kaif, 41, as the new face of the ‘Sunny Side of Life', a new campaign to promote the island nation, a popular tourist and honeymoon destination.

Also Read | Shah Rukh Khan's Wife Gauri Khan Rents Lavish INR 1.35 Lakh per Month Apartment for Staff, As Mannat Undergoes Grand Makeover - Here's What We Know.

Kaif expressed delight at being chosen as the face of the campaign, Sun Online reported.

“The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I'm honoured to be chosen as the face of the Sunny Side of Life,” she said.

Also Read | ‘Gamerlog’ Trailer: Darsheel Safary Chases His Dream as Young Gamer in Coming-of-Age Esports Series (Watch Video).

“This collaboration is about bringing the finest travel experiences to global audiences, and I'm excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”

Ibrahim Shiuree, CEO and Managing Director of Visit Maldives, said that Kaif, with her vibrant personality and global fanbase, is the perfect face for Maldivian tourism.

"We are thrilled to welcome Katrina as our global brand ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life,” he said.

The collaboration comes as Visit Maldives launches its Summer Sale campaign, designed to entice more travellers to the island nation. PTI

(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)