Latest News | Lifestyle Brand Nicobar Opens Maiden Store in Chandigarh
Get latest articles and stories on Latest News at LatestLY. Lifestyle brand Nicobar has opened its maiden outlet in Chandigarh, marking its foray into upper north India.
Chandigarh, Sep 2 (PTI) Lifestyle brand Nicobar has opened its maiden outlet in Chandigarh, marking its foray into upper north India.
This expansion is part of Nicobar's strategy to open more outlets in non-metro or Tier II cities. It is already operating a store in Pune.
"Chandigarh's Nicobar outlet is the 20th in the country, marking our foray into the upper north India consisting of Punjab, Haryana, Himachal Pradesh, and J&K. We are upbeat over the customers' response as Nicobar not only suitably caters to lifestyle aesthetics but also gives them the sense of modernity without copying Western styles," said co-founder of Nicobar Raul R Rai and co-founders of Nicobar Raul R Rai and Simran Lal on Monday.
Sharing his thoughts on the reason for choosing Chandigarh as a destination for Nicobar, Raul said, "We did some research and felt that Nicobar caters to the lifestyle zeal of the Chandigarh market".
Nicobar -- a modern, mindful, design-led lifestyle brand rooted in the Indian way of life with a global aura and appeal -- was founded in 2016 by Simran Lal and Raul R Rai.
"Nicobar believes that gifts are more than just items exchanged on special occasions; they are a way to express love, preserve memories, and build connections with the people who matter most in our lives. Understanding the nuances of gifting, Nicobar offers complete gifting solutions both pre-curated and custom-made," Lal said.
With 20 stores across nine cities in India and a growing digital presence, Nicobar caters to contemporary Indian consumers seeking connection and authenticity in their lifestyle choices.
(The above story is verified and authored by Press Trust of India (PTI) staff. PTI, India’s premier news agency, employs more than 400 journalists and 500 stringers to cover almost every district and small town in India.. The views appearing in the above post do not reflect the opinions of LatestLY)