Indian captain Virat Kohli has been signed as the brand ambassador of the two wheeler maker- Hero MotoCorp. Kohli is seen riding the newly launched Hero Xtreme 200R bike as a rap song plays in the background. The Indian captain also Lip Syncs the rap song at an instance in the ad. But the ad done by Kohli for the newly launched Hero Xtreme 200R is being questioned by some viewers and fans, who have expressed their disapproval saying that the commercial promotes rash and careless riding.
The ad promotes the message 'Fear Nothing', and shows Kohli wearing all the safety gears as he gets ready to participate in a bike race. The ad depicts Kohli waiting for the bike even when the other bikes have raced ahead in the race.
But then Kohli is shown smiling and accelerates the bike to an extent that he races past the other riders and bikes, taking his vehicle from between two trucks and signs off with the message, "Fear Nothing." Though a few comments have critisized the ad, some have also defended the ad.
One comment read, “This advt should be banned as it promotes wrong riding style which can be fatal.. In advt it all safely dramatised with special effects but in reality going between two truck can be dangerous.”
See what few people have to say about the latest ad by Virat Kohli:
There was also praise for the ad:
Now watch the ad and decide for yourself whether it promotes rash and dangerous riding:
Hero Xtreme 200R marks the company's re-entry into the premium motorcycle space, which is the first among Hero's new range of motorcycles. On the safety front, the new Hero Xtreme 200R comes with Anti-Lock Brake system (ABS) as standard fitment making it the first motorcycle to be equipped with ABS as system feature in its category.
The new Xtreme 200R is offered in 5 exciting dual-tone shades H- Panther Black with cool Silver, Panther Black with Red, Sports Red, Charcoal Grey with Orange and Techno Blue. Hero Xtreme 200R Motorcycle Launched in India at Rs 89,900; Features, Specifications, Bookings, Colours & More.
Though the Indian cricket team could not win the test series against England, going down 4-1 in the five match series, Indian captain Virat Kohli's performance with the bat (593 runs in the series) was applauded by one and all and he won the Man of the Series award.