BLACKPINK Makes History: First Music Act To Hit 100M YouTube Subscribers Before ‘DEADLINE’ Album Release

K-pop powerhouse BLACKPINK has made digital history, becoming the first music act to reach 100 million subscribers on YouTube. The milestone was achieved at 7:31 PM Korea Standard Time on Feb. 20, 2026, solidifying the group's position as the most-subscribed artist on the platform globally. YG Entertainment, the group’s label, confirmed the record on Saturday. To commemorate the achievement, YouTube awarded Jisoo, Jennie, Rosé and Lisa a custom Red Diamond Creator Award, a rare distinction reserved exclusively for channels that surpass the nine-digit subscriber threshold. BLACKPINK Lands at Number 1 on Billboard 200 With ‘Born Pink’ for the First Time.

BLACKPINK Hits 100M YouTube Subscribers - See Post

BLACKPINK’s Historic YouTube Milestone

The quartet launched their official channel on June 28, 2016, reaching the 100-million mark in approximately nine years and eight months. Since their debut, BLACKPINK has consistently shattered platform records, amassing over 41.1 billion cumulative views across 648 videos. The channel currently boasts nine videos in YouTube’s "Billion Views Club," including hits like DDU-DU DDU-DU and Kill This Love, as well as solo performances from members Lisa and Jennie. Additionally, Guinness World Records recognises BLACKPINK as the most-viewed band on the platform.

Watch Song 'DDU-DU DDU-DU':

Lyor Cohen Calls BLACKPINK’s Milestone Historic

Lyor Cohen, Global Head of Music at Google and YouTube, described the achievement as "truly historic." "It is the first record of its kind among artists worldwide, proving how deep the bond is between BLACKPINK and their fans, and how unparalleled its influence is on the global stage," Cohen stated. "They have set a new standard for what it means to be a true global superstar." Data from the past 12 months reveals a "borderless" audience, with the channel drawing 3.3 billion views. While South Korea led the viewership with 277 million hits, countries such as India, Indonesia, Mexico, and the United States followed closely, illustrating the group's massive international footprint. BLACKPINK’s Lisa Sets the Stage on Fire With Bold Fashion Choices, K-Pop Star Slays in Chic Ensembles (View Pictures)

BLACKPINK Set To Drop ‘DEADLINE’ Soon

The milestone arrives just one week before the release of the group’s third mini-album, DEADLINE, scheduled for Feb. 27. The project marks their first full-group musical release since the 2022 studio album Born Pink. Subscriber growth reportedly surged following the album's announcement on Jan. 15, with the channel adding an average of 10,000 new subscribers daily. The five-track EP will feature the lead single GO and the pre-release track JUMP.

BLACKPINK’s 100M Feat Gets Google Tribute:

Google Adds BLACKPINK Easter Egg

Google has integrated a digital "Easter egg" to celebrate the record. Users searching for BLACKPINK will trigger an on-screen animation featuring pink and white confetti alongside red diamond "100M" icons. The group recently concluded the DEADLINE world tour on Jan. 26 in Hong Kong. The 33-show stadium run included major international venues such as Wembley Stadium in London and SoFi Stadium in Los Angeles, further cementing their status as a leading force in the global music industry.

(The above story first appeared on LatestLY on Feb 21, 2026 04:29 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).