Mother's Day 2018: Rajnigandha Pearls, Samsung to MTV, These Brands Ride on The Mood Perfectly With Emotional Ad Videos
Mother's Day (Photo Credits: Wikimedia Commons)

The debate on whether there should be one specific day to show your love for mothers has been coming on for ages. Brands have been latching on to this day because it is an excellent marketing opportunity for them. From emotional to funny ads, Indian as well as international brands, have unleashed their creativity on the occasion of International Mother's Day, which falls on May 13 this year.

Brands this year are mainly using the digital platform, where they have launched video films. Taking a different approach, of not necessarily highlighting a typical mother-daughter relationship, brands have executed a bold strategy to show other relationships which are as pure as this bond.

We have shortlisted six ads, which you can't afford to miss this Mother's Day.

Rajnigandha Pearls

The film by Rajnigandha Pearls shows that Motherhood teaches us how to love without ever asking anything in return. The film beautifully highlights, how every woman has a sense of being a mother, and is full of selfless love.

ITC Sunfeast Mom's Magic

The film beautifully highlights a relationship of a girl staying in a PG, with her old landlady.


Samsung decided to explore the unique relationship that exist between every mother, and her daughter. They may fight, not talk, but at the end of the day, can't live without each other.

Tata Pravesh

Tata Pravesh's film shows the tough side of every mother and how she defied the norms of the society.


SickKids is a major paediatric hospital located on University Avenue in Toronto, Ontario, Canada, and their ad is dedicated to all the mothers who ask for 'nothing' but hopes that their child will recover one day.

With so much of emotional overdose, here is the next one. It will cheer you up.

MTV Beats

The humorous video shows how a mom is present everywhere, even when you don't need her.

Do let us know in the comments section below, if you came across any beautiful ads on the occasion of Mother's Day. Wish you, and your loved ones a very Happy Mother's Day.