Bombay Creamery Ice Cream Launched by Reliance: Check Price, Flavours, and Availability
Reliance Consumer Products has entered India’s ice cream market with Bombay Creamery, offering cones, cups, tubs, bars and sticks starting at INR 10. Made with real dairy cream, the range is initially available in Western India, with a pan-India rollout planned. The launch expands Reliance’s FMCG push and puts it in competition with established ice cream brands.
Reliance Industries has entered India's ice cream market with Bombay Creamery, a new brand launched by its FMCG arm Reliance Consumer Products Ltd (RCPL). The ice cream range starts at INR 10 and is being introduced in Western India initially, with a nationwide rollout planned later. The company said the products are made with real dairy cream.
The launch marks RCPL's dedicated entry into the ice cream category and adds another consumer business to Reliance's expanding FMCG portfolio. Bombay Creamery will use RCPL's national distribution network, retail presence and consumer insights as it expands the brand. Reliance Industries Stock Update: Shares Jump 1.5% on Jio IPO Buzz.
Reliance Bombay Creamery Ice Cream Launched
Bombay Creamery Price Starts At INR 10
Bombay Creamery will offer ice creams in cones, cups, tubs, bars and sticks. Prices will start at INR 10. The company is positioning the brand around its promise of "Global Quality at Affordable Price" and describes it as an accessible premium dairy brand. RCPL said the portfolio is made with real dairy cream, with the company emphasizing authentic dairy ingredients and affordability.
Check Price
The starting price for Bombay Creamery ice creams is INR 10. The company has not disclosed a single price for the entire range, as products will be available across different formats including cones, cups, tubs, bars and sticks. Reliance Denies Essel Group Chairman Subhash Chandra Claims Against Its Media Brands.
T Krishnakumar On Bombay Creamery
T Krishnakumar, Director at Reliance Consumer Products, said the brand was built around the idea that dairy products should not involve shortcuts. "We built Bombay Creamery around one simple idea that dairy shouldn't need shortcuts. RCPL is not just entering the ice cream category - we're committing to it," Krishnakumar said.
He said the products are made with real dairy cream and are aimed at offering what the company described as genuine ice cream at an affordable price. In the company's fuller statement, Krishnakumar said, “We built Bombay Creamery around one simple idea that dairy shouldn't need shortcuts. RCPL is not just entering the ice cream category — we're committing to it. Made with real dairy cream, Bombay Creamery guarantees the promise of genuine taste of a real ice cream every single time, at a price every Indian family can afford.”
Western India Launch First
Bombay Creamery ice creams will initially be available in Western India. Reliance said the brand will soon be rolled out across the country. The company is relying on RCPL's existing distribution infrastructure and retail scale to support the launch and subsequent expansion. The brand's entry places Reliance in competition with established ice cream companies including Amul, Mother Dairy, Kwality Wall's, Vadilal and Arun.
Reliance Expands Its FMCG Push
The ice cream launch follows Reliance's broader expansion across consumer categories. Its Campa beverage business has also been pursuing an aggressive pricing and distribution strategy in India's soft-drink market.
Based on industry estimates cited in the supplied material, Coca-Cola has a 40-42% share of India's carbonated beverages market, followed by PepsiCo with 28-30%. Campa has been estimated at 7-8% after its relaunch in March 2023.
Apart from competitive pricing, higher trade margins offered to distributors have played a key role in accelerating the brand's expansion across modern trade, general trade and Reliance Retail stores with brands like Campa Cola, Campa Orange, Campa Lemon.
The Bombay Creamery launch indicates that Reliance is applying its broader distribution and pricing strategy to another high-volume consumer category, although the company's performance in ice cream will depend on how quickly it can build distribution and consumer demand against established competitors.
(The above story first appeared on LatestLY on Sep 02, 2026 08:59 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).