ITC Cigarette Price Hike: Classic Connect and Gold Flake Super Star Get Costlier; Check New Rates Here
ITC Ltd has increased prices for select cigarette brands, raising Classic Connect (20-pack) to INR 428 and Gold Flake Super Star (10-pack) to INR 89. The hikes aim to offset a higher 40 per cent GST and new excise duties. Earlier in the year, Classic Connect saw hikes moving from INR 300 to INR 360 and subsequently to INR 390.
ITC Ltd has implemented another round of price hikes on select cigarette brands, with popular variants like Classic Connect and Gold Flake Super Star seeing significant increases in their maximum retail prices (MRP). According to dealer checks, stock featuring the revised pricing has already begun entering the market, marking a continued push by manufacturers to offset evolving tax liabilities.
ITC Cigarette Price Revisions at a Glance
The latest adjustments impact both 20-cigarette and 10-cigarette packs across the two brands, reports NDTV Profit. Meerut: Factory Producing Counterfeit Cigarettes of ITC Company Busted in Uttar Pradesh (Video).
| Cigarette Brand & Pack Size | Old Price (INR) | New Price (INR) | Percentage Increase |
| Classic Connect (20-Pack) | INR 390 | INR 428 | 9.74 per cent |
| Gold Flake Super Star (10-Pack) | INR 79 | INR 89 | 12.66 per cent |
Background on Taxation and Market Context
The upward price revisions follow structural shifts in the tobacco sector's regulatory environment. Beginning February 1, cigarettes and other tobacco products transitioned to a 40 per cent Goods and Services Tax (GST) rate, alongside the implementation of a new additional excise-duty structure. In response to the heightened tax burden, ITC and other industry players have rolled out multiple waves of price adjustments throughout the year. Mumbra Knife Attack: Man Stabs 2 People After They Refuse INR 50 for Cigarettes.
Earlier in the year, Classic Connect saw hikes moving from INR 300 to INR 360 and subsequently to INR 390, while Gold Flake Super Star rose from INR 59 to INR 70, followed by an interim adjustment to INR 79 in May. While these pricing actions are designed to cushion the impact of higher taxation, market analysts such as Nomura have previously cautioned that recurring retail price increases could introduce pressure on overall cigarette volumes and consumer demand.
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(The above story first appeared on LatestLY on Sep 16, 2026 06:20 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
