Kinder Joy, Saffola Among Food Products Flagged by FSSAI in Major Labeling Crackdown
The Food Safety and Standards Authority of India (FSSAI) has intensified its scrutiny of food products and brands, issuing notices to several food business operators over alleged misleading claims, branding practices and consumer complaints.
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The Food Safety and Standards Authority of India (FSSAI) has intensified its scrutiny of food products and brands, issuing notices to several food business operators over alleged misleading claims, branding practices and consumer complaints. The latest action forms part of the regulator's ongoing effort to ensure transparency and compliance with food safety and labeling regulations.
Among the products flagged is Marico's Saffola Total Heart Pro-Multi Source Cooking Oil. According to FSSAI, the use of terms such as "Heart Pro" and related imagery could potentially create an impression of heart-health benefits beyond what is permitted under existing regulations. The regulator has also sought evidence supporting certain front-of-pack claims made by the product. Why Has FSSAI Ordered Food Businesses To Replace Rusty Knives? Know the New Food Safety Guidelines.
FSSAI Cracks Down on Food Labels, Flags Saffola, Kinder Joy
— FSSAI (@fssaiindia) June 19, 2026
Several other food and nutraceutical products have also come under the scanner. These include Ferrero India's Kinder Joy-coated wafer biscuits, MasterChow noodles, Gaur Healthy Food's Silken Tofu, Medizen Labs' AS-IT-IS Atom PWR Whey XL, Pluckk Mango Fruit Juice and Natural Paneer products.
FSSAI's observations cover a wide range of issues, including claims such as "100% Natural", "100% Veg", "No Added Sugar" and "Rich in Milk Solids". The regulator has also raised concerns over disease-related or therapeutic claims that require prior approval under food safety regulations. FSSAI Busts Fake Ghee Racket: 6,500 Litres Seized in Delhi-Haryana Raids, Lab Tests Find Vegetable Oils and Animal Fats.
Additional notices were issued to products such as Incipro Gold Powder Vanilla, Korean Ginseng supplements, Orville Mountain Bawarchi Buransh Squash, Nexa Industries' Alkaline Nutrient Water and Raw Pressery's Alphonso Mango Fruit Drink.
Apart from labeling and marketing claims, FSSAI has also acted on consumer complaints. Param Dairy Ltd received a notice after allegations surfaced on social media regarding fungal contamination in dahi and rabri supplied through IRCTC catering services. Meanwhile, Bikanervala was issued a notice following claims that a staff member was seen consuming food inside a service or kitchen area during operational hours.
The latest crackdown highlights FSSAI's increasing focus on consumer protection, accurate product labeling and food safety standards. Companies that receive notices are typically required to submit explanations and supporting documents, following which the regulator may decide on further action if violations are established.
(The above story first appeared on LatestLY on Jun 19, 2026 12:47 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
